Pull Amazon Ads cost and delivery data into Upstack alongside your orders, so on-Amazon and off-Amazon performance are measured on the same basis.
About Amazon Ads
The comparison that becomes possible is the one most brands cannot make today: what a customer acquired on Amazon is worth against one acquired direct, after the fee difference.
Amazon Ads spans Sponsored Products and Brands on Amazon itself, plus a demand-side platform that buys across the open web.
A brand selling in both places is running two businesses with two sets of numbers, and almost no way to compare them honestly.
Amazon reports campaign cost, impressions and clicks through its Advertising API, against its own campaign hierarchy. On-Amazon conversions it measures completely, because the purchase happens on its own property. Off-Amazon conversions it sees only if you send them, which is the other half of this integration and lives on the Amazon Conversions page.
What you can do with it
01
Amazon Ads spend is planned to arrive next to your orders, so ROAS and CPA can be computed from what you paid and what your store recorded.
02
With every platform reporting its own cost into the same store, blended CAC stops being a monthly spreadsheet exercise and becomes a number you can look at on a Tuesday.
03
Amazon cost data lands next to your own store orders, so marketplace and direct performance can be compared on margin rather than on two dashboards that do not agree.
Documentation
Set-up, event schema and field mapping for Amazon Ads as a source.
FAQ
Pull Amazon Ads cost and delivery data into Upstack alongside your orders, so on-Amazon and off-Amazon performance are measured on the same basis.
Not yet. Amazon Ads is announced and coming soon, so it has no pre-built connectors today.
All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.
Not yet. The Amazon integration is announced and coming soon.
Upstack’s own pixel loads asynchronously and fails silently, so it doesn’t hold up your pages. What each destination adds depends on its Tracking Method. The default, Browser + Server, loads that platform’s own tag on your store, in place of the copy you would otherwise install yourself, and also sends the same events from Upstack’s servers. Choose Server for any destination that offers it and its tag never loads, while its events still arrive from Upstack’s servers.
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