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OpenAI Ads

Send every BigCommerce event to OpenAI Ads, server-side

Q: How do I check that BigCommerce events are reaching OpenAI Ads?

Open OpenAI Ads › Measurement › Conversions. Server-reported conversions list the parameters that arrived with them.

Q: Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

Q: How long does it take to connect BigCommerce to OpenAI Ads?

Most brands are live in under 20 minutes. Once BigCommerce is connected, every destination receives the same resolved events, OpenAI Ads included.

Each event is resolved to a person against a 750M+ device graph before it reaches OpenAI Ads, with restored click IDs, deduplicated conversions and delivery you can audit.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a BigCommerce event reaches OpenAI Ads. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from BigCommerce

Server-side capture of BigCommerce storefront and checkout events, resolved and forwarded downstream.

See the BigCommerce integration

BigCommerceWhat it sends

order_idBigCommerce order
email / phonecheckout contact
customer_idBigCommerce customer record
productscatalog items on the order
total_inc_taxorder value

02 Understand

Resolved to one person before it leaves

Every BigCommerce event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationBrowser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to OpenAI Ads

Forward identity-resolved conversions to OpenAI Ads, so a channel with no established attribution history starts with clean server-side measurement.

See the OpenAI Ads integration

OpenAI AdsWhat it receives

hashed email / phoneidentity matching on arrival
click / session referencecredit the assistant interaction
event_iddedupe against any browser-side report
value / currencyvalue-based optimization
external_idstable person across sessions

The catch

BigCommerce's hosted checkout limits what a browser tag can see at the moment of purchase, which is exactly the moment that matters for conversion tracking.

Where to check in OpenAI AdsDelivery you can audit

OpenAI Ads Measurement Conversions

Server-reported conversions list the parameters that arrived with them.

What changes

What changes when BigCommerce feeds OpenAI Ads. Two gains on the OpenAI Ads side, two on the BigCommerce side.

OpenAI Ads

Server-side delivery

Events reach OpenAI Ads through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

OpenAI Ads

Identity-resolved events

Events sent to OpenAI Ads carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

BigCommerce

Every event, server-side

Storefront and checkout events are captured from BigCommerce on the server, independent of the browser.

BigCommerce

One setup, every destination

Connect BigCommerce once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect BigCommerce once and every destination, OpenAI Ads included, is forwarded the same resolved events.

Upstack dashboardExample

BigCommerce Data source Connected

OpenAI Ads Destination Healthy

Read the full OpenAI Ads setup guide

01

Connect BigCommerce

Server-side capture of BigCommerce storefront and checkout events, resolved and forwarded downstream.
02

Add the OpenAI Ads destination

Under Destinations, add OpenAI Ads. Every resolved BigCommerce event is then forwarded to it.
03

Check delivery to OpenAI Ads

Every conversion is inspectable from the moment it fires to the moment the platform confirms it.