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Upstack Data

BigCommerce to Attentive

Forward every BigCommerce event to Attentive server-side, resolved to a person against a 750M+ device graph — so flows trigger on a known profile rather than an anonymous session.

What changes

What changes when BigCommerce feeds Attentive.

Server-side delivery

Events reach Attentive through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Attentive carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from BigCommerce on the server, independent of the browser.

One setup, every destination

Connect BigCommerce once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What BigCommerce carries, and what Attentive needs.

BigCommerce and Attentive describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what BigCommerce can put on an event, the right is what Attentive can actually use.

BigCommerce sends

order_id
BigCommerce order
email / phone
checkout contact
customer_id
BigCommerce customer record
products
catalogue items on the order
total_inc_tax
order value

Attentive receives

phone
the subscriber key
email
secondary identifier for cross-channel
event properties
what the journey triggers on

Sending you can audit

How you know it is working.

Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.

  • Per-profile inspection

    Trace any event to the profile it resolved to, and see why.
  • Deduplication

    One order produces one event, so a single purchase cannot trigger the same flow twice.
  • Bot and fraud filtering

    Automated traffic never becomes a profile, so list quality and deliverability are not paying for it.

Where to check in Attentive

Attentivethe subscriber's timeline, where the event appears against the profile rather than as an unattached activity.

Get BigCommerce talking to Attentive.

A 15-minute walkthrough of this connector on your own account.