BigCommerce to StackAdapt
Forward every BigCommerce event to StackAdapt server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect BigCommerce to StackAdapt with Upstack Data
BigCommerce
Server-side capture of BigCommerce storefront and checkout events, resolved and forwarded downstream.
BigCommerce integration
StackAdapt
Server-side conversions to StackAdapt with hashed identifiers attached, so multi-channel programmatic is measured on your orders.
StackAdapt integrationWhat changes
What changes when BigCommerce feeds StackAdapt.
Server-side delivery
Events reach StackAdapt through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to StackAdapt carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from BigCommerce on the server, independent of the browser.
One setup, every destination
Connect BigCommerce once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What BigCommerce carries, and what StackAdapt needs.
BigCommerce and StackAdapt describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what BigCommerce can put on an event, the right is what StackAdapt can actually use.
BigCommerce sends
- order_id
- BigCommerce order
- email / phone
- checkout contact
- customer_id
- BigCommerce customer record
- products
- catalogue items on the order
- total_inc_tax
- order value
StackAdapt receives
- hashed email / phone
- identity matching on arrival
- sa_click_id
- credit the click that drove it
- external_id
- stable person across sessions
- event_id
- dedupe against the browser pixel
- value / currency
- value-based bidding
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in StackAdapt
StackAdaptConversionsConversion tracking. Server-side conversions are labelled by source, so a deduplicated pair is visible as one.
Related connectors
Other places BigCommerce can send to.
- BigCommerceMeta Conversions API
- BigCommerceGoogle Ads Conversions
- BigCommerceTikTok Events API
- BigCommercePinterest
- BigCommerceSnapchat
- BigCommerceReddit
- BigCommerceMicrosoft Ads
- BigCommerceX
Other sources that feed StackAdapt.
- ShopifyStackAdapt
- WooCommerceStackAdapt
- Checkout ChampStackAdapt
- RechargeStackAdapt
- Custom stackStackAdapt
- FunnelishStackAdapt
- Lasso CommerceStackAdapt
- Phoenix TechnologiesStackAdapt
- SkioStackAdapt
- Loop SubscriptionsStackAdapt
- StripeStackAdapt
- Everything StackAdapt can take12 sources feed StackAdapt, and the setup is the same for each one.StackAdapt integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get BigCommerce talking to StackAdapt.
A 15-minute walkthrough of this connector on your own account.