StackAdapt

Server-side conversions to StackAdapt with hashed identifiers attached, so multi-channel programmatic is measured on your orders.

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About StackAdapt

What StackAdapt is, and why identity matters to it.

StackAdapt runs programmatic buying across display, native, video, connected TV and audio from one platform.

Running one campaign across five surfaces makes consistent conversion measurement the hard part.

How it works

How StackAdapt works.

StackAdapt attributes conversions through its pixel and server-side integrations, across channels with very different attribution characteristics. A connected-TV impression and a display click cannot both be measured well by a browser tag.

With Upstack Data

Get more out of StackAdapt with Upstack Data.

Upstack forwards resolved conversions from the server with identifiers attached, so every channel StackAdapt buys is measured against the same order data. Comparing display to CTV becomes a real comparison rather than an artefact of which one the browser could track.

What you can do with it

Three jobs this connector does inside StackAdapt.

Send complete conversions
Conversions reach StackAdapt through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion StackAdapt receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
One measurement basis across channels
Every surface is judged against the same resolved orders, so budget moves between channels on merit rather than on tracking quality.