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Checkout Champ - The Trade Desk

Send Checkout Champ funnel events to The Trade Desk

Q: How do I check that Checkout Champ events are reaching The Trade Desk?

Open The Trade Desk › Data › Conversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.

Q: Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

Q: How long does it take to connect Checkout Champ to The Trade Desk?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, The Trade Desk included.

Each event is resolved to a person against a 750M+ device graph before it reaches The Trade Desk, with restored click IDs, deduplicated conversions and delivery you can audit.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Checkout Champ event reaches The Trade Desk. Captured on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Checkout Champ

Track Checkout Champ funnels with the Upstack Pixel, from the first page to the completed order, and send each event to your destinations resolved against the same identity graph.

See the Checkout Champ integration

Checkout ChampWhat it sends

orderId / transactionIdthe completed Checkout Champ order
email / phoneread from the checkout form
firstName / lastNameshipping name from the form
city / country / postalCodeshipping address fields
valuethe order value sent with the purchase

02 Understand

Resolved to one person before it leaves

Every Checkout Champ event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationBrowser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to The Trade Desk

Forward identity-resolved conversions to The Trade Desk, so programmatic bidding is trained on real buyers rather than on modeled cohorts.

See the The Trade Desk integration

The Trade DeskWhat it receives

hashed email (UID2)the identity framework TTD bids against
ttd_click_idcredit the impression or click
event_iddedupe across the pixel and server feed
value / currencytrain bidding on revenue
external_idstable person across sessions

The catch

Checkout Champ funnels don't run the Upstack app embed, so tracking has to be added to the funnel itself: the Upstack Pixel and event scripts go into Global Scripts and load in the head of every funnel page.

The purchase fires once per order ID and skips partial orders, so a reload doesn't send an order twice.

Where to check in The Trade DeskDelivery you can audit

The Trade Desk Data Conversions

The conversion feed reports match rates, which is the number worth watching after a server-side switch.

What changes

What changes when Checkout Champ feeds The Trade Desk. Two gains on the The Trade Desk side, two on the Checkout Champ side.

The Trade Desk

Server-side delivery

Events reach The Trade Desk through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

The Trade Desk

Identity-resolved events

Events sent to The Trade Desk carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Checkout Champ

Every funnel step tracked

Page views, checkout starts, add-to-carts, shipping and payment steps and completed orders fire from the funnel, so your platforms see the whole path rather than the landing page alone.

Checkout Champ

One setup, every destination

Connect Checkout Champ once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

Connect Checkout Champ once and every destination, The Trade Desk included, is forwarded the same resolved events.

Upstack dashboardExample

The Trade Desk Destination Healthy

Read the full The Trade Desk setup guide

01

Add the Upstack Pixel to Global Scripts

With the Upstack Data app installed on your Shopify store, paste the Checkout Champ tracking script the Upstack team provides, with your Pixel ID, into Global Scripts so it loads in the head of every funnel page. Disable Checkout Champ’s Facebook Pixel first.
02

Add the The Trade Desk destination

Under Destinations, add The Trade Desk. Every resolved Checkout Champ event is then forwarded to it.
03

Check delivery to The Trade Desk

Every conversion is inspectable from the moment it fires to the moment the platform confirms it.

FAQ

Questions about Checkout Champ and The Trade Desk.

How do I check that Checkout Champ events are reaching The Trade Desk?

Open The Trade Desk › Data › Conversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.

Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

How long does it take to connect Checkout Champ to The Trade Desk?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, The Trade Desk included.