Funnelish to AppLovin
Forward every Funnelish event to AppLovin server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Funnelish to AppLovin with Upstack Data
Funnelish
Capture every Funnelish order and one-click upsell from the server, so funnel revenue is counted in full rather than at the first step.
Funnelish integration
AppLovin
Forward resolved purchase events to AppLovin, so app-install and re-engagement campaigns optimise against revenue rather than installs.
AppLovin integrationWhat changes
What changes when Funnelish feeds AppLovin.
Server-side delivery
Events reach AppLovin through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to AppLovin carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from Funnelish on the server, independent of the browser.
One setup, every destination
Connect Funnelish once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Funnelish carries, and what AppLovin needs.
Funnelish and AppLovin describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Funnelish can put on an event, the right is what AppLovin can actually use.
Funnelish sends
- order_id
- Funnelish order, including the upsell sequence
- email / phone
- contact from the order form
- line_items
- initial offer plus every accepted upsell
- total / upsell_total
- the full amount taken, not the first step
- funnel_id / step
- which funnel and which step converted
- customer_type
- new or returning, resolved before send
AppLovin receives
- hashed email / phone
- match the buyer to the exposed user
- idfa / gaid
- the mobile advertising identifier, where consented
- event_id
- dedupe against SDK-reported events
- value / currency
- optimise on revenue rather than installs
- app_id
- which app the exposure happened in
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in AppLovin
AppLovinMAXReporting. Purchase events appear against the campaign with their value, rather than only as installs.
Related connectors
Other places Funnelish can send to.
- FunnelishMeta Conversions API
- FunnelishGoogle Ads Conversions
- FunnelishTikTok Events API
- FunnelishPinterest
- FunnelishSnapchat
- FunnelishReddit
- FunnelishMicrosoft Ads
- FunnelishX
Other sources that feed AppLovin.
- ShopifyAppLovin
- WooCommerceAppLovin
- BigCommerceAppLovin
- Checkout ChampAppLovin
- RechargeAppLovin
- Custom stackAppLovin
- Lasso CommerceAppLovin
- Phoenix TechnologiesAppLovin
- SkioAppLovin
- Loop SubscriptionsAppLovin
- StripeAppLovin
- Everything AppLovin can take12 sources feed AppLovin, and the setup is the same for each one.AppLovin integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Funnelish talking to AppLovin.
A 15-minute walkthrough of this connector on your own account.