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Send Funnelish funnel events to Pinterest

Q: What’s the difference between the Pixel Tag ID and the Advertiser ID?

The Pixel Tag ID identifies a specific tracking pixel inside your Pinterest account, and the Advertiser ID identifies the ad account that owns it. Upstack needs both: the Pixel Tag ID to attribute events to the right pixel, and the Advertiser ID to send them on behalf of the right ad account.

Q: Do I still need the Pinterest browser pixel?

Server-side delivery works on its own, but running both gives Pinterest the strongest signal. As long as the Pixel Tag ID matches between your browser pixel and the Upstack destination, Pinterest’s deduplication prevents double counting.

Q: Which customer parameters are sent to Pinterest?

Events carry hashed email and phone plus the epik click ID when available.

Q: How do I check that Funnelish events are reaching Pinterest?

Upstack marks the destination Healthy, and Conversions, Pinterest tag in Pinterest Business shows events from your Conversions API integration. Match quality and conversion attribution build over the following 24 to 48 hours.

Q: How long does it take to connect Funnelish to Pinterest?

Most brands are live in under 20 minutes. Once Funnelish events reach Upstack, every destination receives the same resolved events, Pinterest included.

Each event is resolved to a person against a 750M+ device graph before it reaches Pinterest, with restored click IDs, deduplicated conversions and delivery you can audit.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Funnelish event reaches Pinterest. Tracked on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Funnelish

Add the Upstack Pixel to your Funnelish funnels to track what shoppers do there. When Funnelish creates the order in Shopify, Upstack records it like any other Shopify order.

See the Funnelish integration

FunnelishWhat it sends

page / eventsfrom the Upstack Pixel in each funnel’s head
fbclid / gclid / ttclidclick IDs kept on the way to checkout
order_idthe Shopify order Funnelish creates
order sourceshows as Funnelish in Upstack reports

02 Understand

Resolved to one person before it leaves

Every Funnelish event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationBrowser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to Pinterest

Server-side conversions to the Pinterest Conversions API, resolved and deduplicated.

See the Pinterest integration

PinterestWhat it receives

em / ph (hashed)Conversions API matching
click IDattribute saves and clicks that convert later
event_iddedupe
valuevalue optimization

The catch

Funnel pages sit outside your Shopify theme, so the Upstack app embed doesn't run on them, and click IDs such as fbclid, gclid and ttclid are easily dropped on the way to checkout.

Add the Upstack Pixel to each funnel and keep the click IDs on the links to checkout. The order itself reaches Upstack when Funnelish creates it in Shopify, counted once per Shopify order ID.

Where to check in PinterestDelivery you can audit

Pinterest Ads Conversions Event history

which shows server events separately from tag events.

What changes

What changes when Funnelish feeds Pinterest. Two gains on the Pinterest side, two on the Funnelish side.

Server-side delivery

By default Upstack sends events to Pinterest from its servers as well as through the Pinterest tag, so an event an ad blocker or browser privacy setting stops in the browser still arrives from the server.

Identity-resolved events

Events sent to Pinterest carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Funnelish

Funnel pages tracked

The pixel loads in the head of every funnel page, so visits and the events you configure are recorded on pages your theme never touches.

Funnelish

One setup, every destination

Connect Funnelish once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

You need admin access to your Pinterest Business account.

Upstack dashboardExample

Pinterest Destination Healthy

Read the full Pinterest setup guide

01

Add the Upstack Pixel to each funnel

In Funnelish, add the Upstack Pixel snippet to each funnel as a tracking code placed with Append To Page Head. If the funnel links to Shopify, add the script that keeps click IDs and UTMs on the link.
02

Add the Pinterest destination

Under Destinations, add Pinterest with your Pixel Tag ID (a 13 digit number), your Advertiser ID (a 12 digit number) and a Conversion API key generated in Pinterest Business, which starts with pina_.
03

Check events in Pinterest

Upstack marks the destination Healthy, and Conversions, Pinterest tag in Pinterest Business shows events from your Conversions API integration. Match quality and conversion attribution build over the following 24 to 48 hours.

FAQ

Questions about Funnelish and Pinterest.

What’s the difference between the Pixel Tag ID and the Advertiser ID?

The Pixel Tag ID identifies a specific tracking pixel inside your Pinterest account, and the Advertiser ID identifies the ad account that owns it. Upstack needs both: the Pixel Tag ID to attribute events to the right pixel, and the Advertiser ID to send them on behalf of the right ad account.

Do I still need the Pinterest browser pixel?

Server-side delivery works on its own, but running both gives Pinterest the strongest signal. As long as the Pixel Tag ID matches between your browser pixel and the Upstack destination, Pinterest’s deduplication prevents double counting.

Which customer parameters are sent to Pinterest?

Events carry hashed email and phone plus the epik click ID when available.

How do I check that Funnelish events are reaching Pinterest?

Upstack marks the destination Healthy, and Conversions, Pinterest tag in Pinterest Business shows events from your Conversions API integration. Match quality and conversion attribution build over the following 24 to 48 hours.

How long does it take to connect Funnelish to Pinterest?

Most brands are live in under 20 minutes. Once Funnelish events reach Upstack, every destination receives the same resolved events, Pinterest included.