Lasso Commerce to Pinterest
Forward every Lasso Commerce event to Pinterest server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Lasso Commerce to Pinterest with Upstack Data
Lasso Commerce
Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.
Lasso Commerce integrationServer-side conversions to the Pinterest Conversions API, resolved and deduplicated.
Pinterest integrationWhat changes
What changes when Lasso Commerce feeds Pinterest.
Server-side delivery
Events reach Pinterest through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Pinterest carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from Lasso Commerce on the server, independent of the browser.
One setup, every destination
Connect Lasso Commerce once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Lasso Commerce carries, and what Pinterest needs.
Lasso Commerce and Pinterest describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Lasso Commerce can put on an event, the right is what Pinterest can actually use.
Lasso Commerce sends
- order_id
- Lasso checkout order reference
- email / phone
- contact captured at checkout
- line_items
- products and quantities on the order
- total / discount
- order economics after adjustments
- landing_domain
- the site the shopper started on, before the checkout hop
- customer_type
- new or returning, resolved before send
Pinterest receives
- em / ph (hashed)
- Conversions API matching
- click ID
- attribute saves and clicks that convert later
- event_id
- dedupe
- value
- value optimisation
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in Pinterest
Pinterest AdsConversionsEvent history, which shows server events separately from tag events.
Related connectors
Other places Lasso Commerce can send to.
- Lasso CommerceMeta Conversions API
- Lasso CommerceGoogle Ads Conversions
- Lasso CommerceTikTok Events API
- Lasso CommerceSnapchat
- Lasso CommerceReddit
- Lasso CommerceMicrosoft Ads
- Lasso CommerceX
- Lasso CommerceAppLovin
Other sources that feed Pinterest.
- ShopifyPinterest
- WooCommercePinterest
- BigCommercePinterest
- Checkout ChampPinterest
- RechargePinterest
- Custom stackPinterest
- FunnelishPinterest
- Phoenix TechnologiesPinterest
- SkioPinterest
- Loop SubscriptionsPinterest
- StripePinterest
- Everything Pinterest can take12 sources feed Pinterest, and the setup is the same for each one.Pinterest integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Lasso Commerce talking to Pinterest.
A 15-minute walkthrough of this connector on your own account.