Shopify to Pinterest
Forward every Shopify event to Pinterest server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Shopify to Pinterest with Upstack Data
Shopify
One server-side setup that captures every Shopify storefront and checkout event, then forwards it to every tool you spend on.
Shopify integrationServer-side conversions to the Pinterest Conversions API, resolved and deduplicated.
Pinterest integrationWhat changes
What changes when Shopify feeds Pinterest.
Server-side delivery
Events reach Pinterest through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Pinterest carries a resolved customer, matched against a 750M+ device graph.
100% of conversions, server-side
Orders are captured from Shopify’s servers, so nothing is lost to ad blockers, ITP or a failed browser call.
Recognise returning customers
Shopify customer IDs, emails and phones are matched against the graph, so repeat buyers are identified across devices.
What actually moves
What Shopify carries, and what Pinterest needs.
Shopify and Pinterest describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Shopify can put on an event, the right is what Pinterest can actually use.
Shopify sends
- order_id
- Shopify order and checkout token
- email / phone
- customer contact from checkout
- customer_id
- Shopify customer record, if they have one
- line_items
- products, variants and quantities
- total / subtotal / discount
- order economics
- customer_type
- new or returning, resolved before send
Pinterest receives
- em / ph (hashed)
- Conversions API matching
- click ID
- attribute saves and clicks that convert later
- event_id
- dedupe
- value
- value optimisation
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in Pinterest
Pinterest AdsConversionsEvent history, which shows server events separately from tag events.
Related connectors
Other places Shopify can send to.
- ShopifyMeta Conversions API
- ShopifyGoogle Ads Conversions
- ShopifyTikTok Events API
- ShopifySnapchat
- ShopifyReddit
- ShopifyMicrosoft Ads
- ShopifyX
- ShopifyAppLovin
Other sources that feed Pinterest.
- WooCommercePinterest
- BigCommercePinterest
- Checkout ChampPinterest
- RechargePinterest
- Custom stackPinterest
- FunnelishPinterest
- Lasso CommercePinterest
- Phoenix TechnologiesPinterest
- SkioPinterest
- Loop SubscriptionsPinterest
- StripePinterest
- Everything Pinterest can take12 sources feed Pinterest, and the setup is the same for each one.Pinterest integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Shopify talking to Pinterest.
A 15-minute walkthrough of this connector on your own account.