Lasso Commerce to Outbrain

Connection

Connect Lasso Commerce to Outbrain with Upstack Data

SourceE-commerce

Lasso Commerce

Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.

Lasso Commerce integration →

DestinationAd platforms

Outbrain

Send conversions to Outbrain with the click ID recovered from the graph, so native placements are judged on orders rather than on sessions.

Outbrain integration →

What actually moves

What Lasso Commerce carries, and what Outbrain needs.

Lasso Commerce and Outbrain describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Lasso Commerce can put on an event, the right is what Outbrain can actually use.

Delivery you can audit

How you know it is working.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

• Per-event inspection

  Every conversion is inspectable from the moment it fires to the moment the platform confirms it.

• Deduplication

  Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

• Bot and fraud filtering

  Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.