Skio to Pinterest
Forward every Skio event to Pinterest server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Skio to Pinterest with Upstack Data
Skio
Capture Skio subscription events server-side, with the first charge distinguished from every renewal that follows it.
Skio integrationServer-side conversions to the Pinterest Conversions API, resolved and deduplicated.
Pinterest integrationWhat changes
What changes when Skio feeds Pinterest.
Server-side delivery
Events reach Pinterest through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Pinterest carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from Skio on the server, independent of the browser.
One setup, every destination
Connect Skio once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Skio carries, and what Pinterest needs.
Skio and Pinterest describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Skio can put on an event, the right is what Pinterest can actually use.
Skio sends
- subscription_id
- the Skio subscription, stable across charges
- email / phone
- subscriber contact
- charge_type
- first charge, renewal, swap or skip
- line_items
- products on this charge
- total / interval
- charge amount and billing cadence
- customer_type
- new or returning, resolved before send
Pinterest receives
- em / ph (hashed)
- Conversions API matching
- click ID
- attribute saves and clicks that convert later
- event_id
- dedupe
- value
- value optimisation
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in Pinterest
Pinterest AdsConversionsEvent history, which shows server events separately from tag events.
Related connectors
Other places Skio can send to.
- SkioMeta Conversions API
- SkioGoogle Ads Conversions
- SkioTikTok Events API
- SkioSnapchat
- SkioReddit
- SkioMicrosoft Ads
- SkioX
- SkioAppLovin
Other sources that feed Pinterest.
- ShopifyPinterest
- WooCommercePinterest
- BigCommercePinterest
- Checkout ChampPinterest
- RechargePinterest
- Custom stackPinterest
- FunnelishPinterest
- Lasso CommercePinterest
- Phoenix TechnologiesPinterest
- Loop SubscriptionsPinterest
- StripePinterest
- Everything Pinterest can take12 sources feed Pinterest, and the setup is the same for each one.Pinterest integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Skio talking to Pinterest.
A 15-minute walkthrough of this connector on your own account.