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Upstack Data

Phoenix Technologies to Loops

Forward every Phoenix Technologies event to Loops server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.

What changes

What changes when Phoenix Technologies feeds Loops.

Server-side delivery

Events reach Loops through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Loops carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Phoenix Technologies on the server, independent of the browser.

One setup, every destination

Connect Phoenix Technologies once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Phoenix Technologies carries, and what Loops needs.

Phoenix Technologies and Loops describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Phoenix Technologies can put on an event, the right is what Loops can actually use.

Phoenix Technologies sends

order_id
Phoenix order reference
email / phone
contact from the order record
line_items
initial purchase and any upsells
total / rebill_amount
first charge separated from recurring
transaction_state
approved, declined or rebill
customer_type
new or returning, resolved before send

Loops receives

email
contact key
event name
what the lifecycle message reacts to
data variables
personalisation

Records you can audit

How you know it is working.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

  • Per-record inspection

    Trace any property back to the event that set it.
  • Deduplication

    One person, one record, across devices and identifiers.
  • Bot and fraud filtering

    Automated traffic never becomes a contact.

Where to check in Loops

Loopsthe contact's event history.

Get Phoenix Technologies talking to Loops.

A 15-minute walkthrough of this connector on your own account.