Loops

Send resolved customer events to Loops for lifecycle messaging.

DestinationAnalytics & CRM

About Loops

What Loops is, and why identity matters to it.

Loops is a lifecycle email platform built for modern product and ecommerce teams, focused on transactional and behavioural messaging.

Lifecycle messaging depends on knowing where a person actually is in their lifecycle, which requires their events to resolve to one record.

How it works

How Loops works.

Loops is built around contacts and events. A contact is keyed on email; events sent through the API trigger loops — sequences of messages with delays and conditions between them. Data variables sent alongside the event are available for personalisation in the message body. It is deliberately simpler than a full marketing-automation suite, which puts more weight on the event feed being correct.

With Upstack Data

Get more out of Loops with Upstack Data.

Loops keeps the tooling simple, which puts the weight on the event feed. Upstack supplies a resolved contact and a clean event stream, so lifecycle messages fire against the right person at the right stage, with personalisation variables that are actually populated.

What you can do with it

Three jobs this connector does inside Loops.

Send complete conversions
Conversions reach Loops through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Loops receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Lifecycle that knows the stage
Messaging fires against a resolved customer, so lifecycle stage reflects everything the person has done rather than what one device saw.