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Phoenix Technologies integration: every order captured server-side and resolved to a person

Capture Phoenix Technologies orders from the server, including the upsell sequence, so the complete order value reaches every downstream tool.

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Role
Source
Category
E-commerce
Pre-built connectors
34 destinations
Plans
All plans

What Upstack captures

Every Phoenix Technologies event leaves resolved to a person. Captured on the server, resolved to a person, then sent.

In: from Phoenix TechnologiesWhat it carries
  • order_idPhoenix order reference
  • email / phonecontact from the order record
  • line_itemsinitial purchase and any upsells
  • total / rebill_amountfirst charge separated from recurring
  • transaction_stateapproved, declined or rebill

Direct-response checkouts, captured whole.

Upstack DataResolved before it is sent
  • IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
  • customer_typeNew or returning, resolved before send.
  • DeduplicationBrowser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
  • Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Out: to Meta Conversions API1 of 34 destinations
  • em, ph (SHA-256)raise Event Match Quality
  • fbclid / _fbpcredit the click that drove it
  • external_idstable person across sessions
  • event_iddedupe against the browser pixel
  • value / currencyvalue-based bidding

Conversions API with higher Event Match Quality.

See the set-up reference See all 34 destinations How resolution works

About Phoenix Technologies

Upstack captures the lifecycle server-side and forwards each state as what it is, so a rebill is not counted as a new acquisition and a decline does not silently inflate performance.

At direct-response volumes that distinction separates a scaling decision that works from one that does not.

What Phoenix Technologies is

Phoenix Technologies provides checkout and order management for high-volume direct-response advertisers.

Volume makes small measurement errors expensive, because they compound across every order.

How Phoenix Technologies works

The platform handles the order lifecycle (initial purchase, upsells, declines, rebills) as a set of state changes rather than single events. Most tracking integrations see only the first successful charge and treat everything after it as noise.

What you can do with it

Three jobs Phoenix Technologies does once it is connected.

01

Capture every order server-side

Phoenix Technologies events are captured from the server rather than the shopper’s browser, so ad blockers and ITP stop deciding which of your conversions get counted. Nothing depends on a script surviving the page.

02

Resolve each event to a person

Every Phoenix Technologies event is matched against a 750M+ device graph before it leaves, so a phone browse and a desktop checkout resolve to one customer rather than two strangers. Returning buyers are recognized as returning.

03

Rebills and declines told apart

Each state change is forwarded as itself, so acquisition metrics are not inflated by renewals or by charges that never cleared.

Pre-built connectors

Phoenix Technologies forwards to 34 destinations. Connect Phoenix Technologies once. Every destination is already wired.

See all 34 Phoenix Technologies connectors

Documentation

Set-up reference.

Set-up, event schema and field mapping for Phoenix Technologies as a source.

FAQ

Phoenix Technologies integration questions.

What does Upstack capture from Phoenix Technologies?

Capture Phoenix Technologies orders from the server, including the upsell sequence, so the complete order value reaches every downstream tool.

Which plans include the Phoenix Technologies integration?

All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.

Which destinations can Phoenix Technologies send to?

34 destinations, including Meta Conversions API, Google Ads Conversions, TikTok Events API, Pinterest, Snapchat and Reddit. Each one has its own pre-built connector.

Will Upstack slow down my store?

Upstack’s own pixel loads asynchronously and fails silently, so it doesn’t hold up your pages. What each destination adds depends on its Tracking Method. The default, Browser + Server, loads that platform’s own tag on your store, in place of the copy you would otherwise install yourself, and also sends the same events from Upstack’s servers. Choose Server for any destination that offers it and its tag never loads, while its events still arrive from Upstack’s servers.

Similar integrations

Other sources to connect.

See all integrations

Get Phoenix Technologies tracking right.

A 15-minute walkthrough tailored to your stack and channels.

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