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Send every Phoenix Technologies event to your warehouse, server-side

Each event is resolved to a person against a 750M+ device graph before it reaches your warehouse, as a full-fidelity event stream you can query yourself.

US device IDs in the graph
750M+
Match rate on events
90%+
Identity window, per customer
Lifetime
Most brands are live
<20 min

How it flows

How a Phoenix Technologies event reaches your warehouse. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Phoenix Technologies

Capture Phoenix Technologies orders from the server, including the upsell sequence, so the complete order value reaches every downstream tool.

See the Phoenix Technologies integration
Phoenix TechnologiesWhat it sends
  • order_idPhoenix order reference
  • email / phonecontact from the order record
  • line_itemsinitial purchase and any upsells
  • total / rebill_amountfirst charge separated from recurring
  • transaction_stateapproved, declined or rebill

02 Understand

Resolved to one person before it leaves

Every Phoenix Technologies event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works
Upstack DataResolved before it is sent
  • IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
  • customer_typeNew or returning, resolved before send.
  • DeduplicationStable event IDs, so re-runs and backfills do not double rows.
  • Bot and fraud filteringFiltered before load, with the filter decision recorded.

Warehouse data is only useful if you trust it enough to base a decision on it. These controls exist so you can reconstruct how any row got there.

03 Activate

Delivered to your warehouse

A clean, resolved event stream into BigQuery, Snowflake or Redshift: the same data your dashboards run on.

See the warehouse integration
Your warehouseWhat it receives
  • event_idprimary key you can join on
  • resolved person IDstitch sessions to customers
  • full property payloadnothing dropped, nothing sampled
  • ingest timestamprebuild any point-in-time view

The catch

Rebill rows and initial-purchase rows are structurally identical in the export, so a warehouse cohort analysis silently counts renewals as acquisitions.

Where to check in your warehouseA stream you can audit

Query the events table directly: count distinct resolved person IDs against count distinct sessions, and compare the ratio to what your analytics reports.

What changes

What changes when Phoenix Technologies feeds your warehouse. Two gains on the warehouse side, two on the Phoenix Technologies side.

Your warehouse

One resolved event stream

The same identity-resolved events that reach your ad platforms, landed in your warehouse.

Your warehouse

Nothing sampled

Full-fidelity events, not an aggregate or a sample.

Phoenix Technologies

Every event, server-side

Storefront and checkout events are captured from Phoenix Technologies on the server, independent of the browser.

Phoenix Technologies

One setup, every destination

Connect Phoenix Technologies once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Phoenix Technologies once and every destination, your warehouse included, is forwarded the same resolved events.

Upstack dashboardExample
Phoenix Technologies Data source Connected
Your warehouse Destination Healthy
Read the full warehouse setup guide
  1. 01

    Connect Phoenix Technologies

    Capture Phoenix Technologies orders from the server, including the upsell sequence, so the complete order value reaches every downstream tool.

  2. 02

    Add the warehouse destination

    Under Destinations, add your warehouse. Every resolved Phoenix Technologies event is then forwarded to it.

  3. 03

    Check delivery to your warehouse

    Every row traceable to the event that produced it and the time it landed.

FAQ

Questions about Phoenix Technologies and your warehouse.

How do I check that Phoenix Technologies events are reaching your warehouse?

Query the events table directly: count distinct resolved person IDs against count distinct sessions, and compare the ratio to what your analytics reports.

Will re-runs or backfills duplicate rows?

No. Stable event IDs, so re-runs and backfills do not double rows.

How long does it take to connect Phoenix Technologies to your warehouse?

Most brands are live in under 20 minutes. Once Phoenix Technologies is connected, every destination receives the same resolved events, your warehouse included.

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Get Phoenix Technologies talking to your warehouse.

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