Phoenix Technologies to Microsoft Ads
Forward every Phoenix Technologies event to Microsoft Ads server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Phoenix Technologies to Microsoft Ads with Upstack Data
Phoenix Technologies
Capture Phoenix Technologies orders from the server, including the upsell sequence, so the complete order value reaches every downstream tool.
Phoenix Technologies integration
Microsoft Ads
Send identity-resolved conversions to Microsoft Ads, so Bing and the Audience Network optimise on customers rather than on whatever the UET tag survived to see.
Microsoft Ads integrationWhat changes
What changes when Phoenix Technologies feeds Microsoft Ads.
Server-side delivery
Events reach Microsoft Ads through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Microsoft Ads carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from Phoenix Technologies on the server, independent of the browser.
One setup, every destination
Connect Phoenix Technologies once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Phoenix Technologies carries, and what Microsoft Ads needs.
Phoenix Technologies and Microsoft Ads describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Phoenix Technologies can put on an event, the right is what Microsoft Ads can actually use.
Phoenix Technologies sends
- order_id
- Phoenix order reference
- email / phone
- contact from the order record
- line_items
- initial purchase and any upsells
- total / rebill_amount
- first charge separated from recurring
- transaction_state
- approved, declined or rebill
- customer_type
- new or returning, resolved before send
Microsoft Ads receives
- hashed email / phone
- Enhanced Conversions matching
- msclkid
- keep Bing paid-search attribution
- conversion value
- value-based bidding
- transaction_id
- dedupe against the UET tag
- conversion_name
- map to the right UET goal
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in Microsoft Ads
Microsoft AdvertisingConversion goalsDiagnostics. The diagnostics view reports the share of conversions carrying usable hashed data.
Related connectors
Other places Phoenix Technologies can send to.
- Phoenix TechnologiesMeta Conversions API
- Phoenix TechnologiesGoogle Ads Conversions
- Phoenix TechnologiesTikTok Events API
- Phoenix TechnologiesPinterest
- Phoenix TechnologiesSnapchat
- Phoenix TechnologiesReddit
- Phoenix TechnologiesX
- Phoenix TechnologiesAppLovin
Other sources that feed Microsoft Ads.
- ShopifyMicrosoft Ads
- WooCommerceMicrosoft Ads
- BigCommerceMicrosoft Ads
- Checkout ChampMicrosoft Ads
- RechargeMicrosoft Ads
- Custom stackMicrosoft Ads
- FunnelishMicrosoft Ads
- Lasso CommerceMicrosoft Ads
- SkioMicrosoft Ads
- Loop SubscriptionsMicrosoft Ads
- StripeMicrosoft Ads
- Everything Microsoft Ads can take12 sources feed Microsoft Ads, and the setup is the same for each one.Microsoft Ads integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Phoenix Technologies talking to Microsoft Ads.
A 15-minute walkthrough of this connector on your own account.