Recharge to AppLovin
Forward every Recharge event to AppLovin server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Recharge to AppLovin with Upstack Data
Recharge
Bring subscription events into the same resolved customer — new subscriptions, renewals, churn and reactivation.
Recharge integration
AppLovin
Forward resolved purchase events to AppLovin, so app-install and re-engagement campaigns optimise against revenue rather than installs.
AppLovin integrationWhat changes
What changes when Recharge feeds AppLovin.
Server-side delivery
Events reach AppLovin through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to AppLovin carries a resolved customer, matched against a 750M+ device graph.
Subscriptions as their own conversion
Send new subscriptions to the ad platforms as a distinct event, not lumped in with one-time orders.
Renewals counted properly
Recurring charges are forwarded as real revenue, so LTV reporting reflects what the customer is actually worth.
What actually moves
What Recharge carries, and what AppLovin needs.
Recharge and AppLovin describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Recharge can put on an event, the right is what AppLovin can actually use.
Recharge sends
- subscription_id
- the subscription, not the order
- charge_id
- each recurring charge
- email / phone
- subscriber contact
- status
- active, cancelled, paused, reactivated
- is_first_charge
- new subscription versus renewal
- product / frequency
- what they subscribed to and how often
AppLovin receives
- hashed email / phone
- match the buyer to the exposed user
- idfa / gaid
- the mobile advertising identifier, where consented
- event_id
- dedupe against SDK-reported events
- value / currency
- optimise on revenue rather than installs
- app_id
- which app the exposure happened in
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in AppLovin
AppLovinMAXReporting. Purchase events appear against the campaign with their value, rather than only as installs.
Related connectors
Other places Recharge can send to.
- RechargeMeta Conversions API
- RechargeGoogle Ads Conversions
- RechargeTikTok Events API
- RechargePinterest
- RechargeSnapchat
- RechargeReddit
- RechargeMicrosoft Ads
- RechargeX
Other sources that feed AppLovin.
- ShopifyAppLovin
- WooCommerceAppLovin
- BigCommerceAppLovin
- Checkout ChampAppLovin
- Custom stackAppLovin
- FunnelishAppLovin
- Lasso CommerceAppLovin
- Phoenix TechnologiesAppLovin
- SkioAppLovin
- Loop SubscriptionsAppLovin
- StripeAppLovin
- Everything AppLovin can take12 sources feed AppLovin, and the setup is the same for each one.AppLovin integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Recharge talking to AppLovin.
A 15-minute walkthrough of this connector on your own account.