Recharge to Outbrain
Forward every Recharge event to Outbrain server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Recharge to Outbrain with Upstack Data
Recharge
Bring subscription events into the same resolved customer — new subscriptions, renewals, churn and reactivation.
Recharge integration
Outbrain
Send conversions to Outbrain with the click ID recovered from the graph, so native placements are judged on orders rather than on sessions.
Outbrain integrationWhat changes
What changes when Recharge feeds Outbrain.
Server-side delivery
Events reach Outbrain through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Outbrain carries a resolved customer, matched against a 750M+ device graph.
Subscriptions as their own conversion
Send new subscriptions to the ad platforms as a distinct event, not lumped in with one-time orders.
Renewals counted properly
Recurring charges are forwarded as real revenue, so LTV reporting reflects what the customer is actually worth.
What actually moves
What Recharge carries, and what Outbrain needs.
Recharge and Outbrain describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Recharge can put on an event, the right is what Outbrain can actually use.
Recharge sends
- subscription_id
- the subscription, not the order
- charge_id
- each recurring charge
- email / phone
- subscriber contact
- status
- active, cancelled, paused, reactivated
- is_first_charge
- new subscription versus renewal
- product / frequency
- what they subscribed to and how often
Outbrain receives
- hashed email / phone
- identity matching on arrival
- ob_click_id
- credit the click that drove it
- external_id
- stable person across sessions
- event_id
- dedupe against the browser pixel
- value / currency
- value-based bidding
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in Outbrain
OutbrainConversionsTracking. Server-reported conversions list the click ID they matched against.
Related connectors
Other places Recharge can send to.
- RechargeMeta Conversions API
- RechargeGoogle Ads Conversions
- RechargeTikTok Events API
- RechargePinterest
- RechargeSnapchat
- RechargeReddit
- RechargeMicrosoft Ads
- RechargeX
Other sources that feed Outbrain.
- ShopifyOutbrain
- WooCommerceOutbrain
- BigCommerceOutbrain
- Checkout ChampOutbrain
- Custom stackOutbrain
- FunnelishOutbrain
- Lasso CommerceOutbrain
- Phoenix TechnologiesOutbrain
- SkioOutbrain
- Loop SubscriptionsOutbrain
- StripeOutbrain
- Everything Outbrain can take12 sources feed Outbrain, and the setup is the same for each one.Outbrain integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Recharge talking to Outbrain.
A 15-minute walkthrough of this connector on your own account.