Outbrain

Send conversions to Outbrain with the click ID recovered from the graph, so native placements are judged on orders rather than on sessions.

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About Outbrain

What Outbrain is, and why identity matters to it.

Outbrain places content recommendations across publisher sites, where a reader arrives mid-article rather than mid-funnel.

Discovery traffic converts later than search, so last-click measurement routinely reports it as worthless.

How it works

How Outbrain works.

Outbrain measures conversions with a pixel and a server-side API, attributing within a click window. Because the channel is discovery rather than intent, a meaningful share of its conversions land outside that window or through another touch entirely.

With Upstack Data

Get more out of Outbrain with Upstack Data.

Upstack forwards the conversion server-side with the Outbrain click ID recovered and the buyer resolved first, so a purchase arriving by a different route days later still carries the recommendation that started it. That is the whole argument for the channel, and it is invisible without the join.

What you can do with it

Three jobs this connector does inside Outbrain.

Send complete conversions
Conversions reach Outbrain through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Outbrain receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
The later purchase, still credited
A reader who discovers you through a recommendation and buys a week later resolves to the same person, so discovery spend is judged on what it produced.