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Upstack Data

Recharge to X

Forward every Recharge event to X server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.

What changes

What changes when Recharge feeds X.

Server-side delivery

Events reach X through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to X carries a resolved customer, matched against a 750M+ device graph.

Subscriptions as their own conversion

Send new subscriptions to the ad platforms as a distinct event, not lumped in with one-time orders.

Renewals counted properly

Recurring charges are forwarded as real revenue, so LTV reporting reflects what the customer is actually worth.

What actually moves

What Recharge carries, and what X needs.

Recharge and X describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Recharge can put on an event, the right is what X can actually use.

Recharge sends

subscription_id
the subscription, not the order
charge_id
each recurring charge
email / phone
subscriber contact
status
active, cancelled, paused, reactivated
is_first_charge
new subscription versus renewal
product / frequency
what they subscribed to and how often

X receives

hashed email / phone
identity matching on arrival
twclid
credit the click that drove it
external_id
stable person across sessions
event_id
dedupe against the browser pixel
value / currency
value-based bidding

Delivery you can audit

How you know it is working.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

  • Per-event inspection

    Every conversion is inspectable from the moment it fires to the moment the platform confirms it.
  • Deduplication

    Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
  • Bot and fraud filtering

    Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Where to check in X

X AdsToolsEvents Manager. The events table separates browser and server events, so a deduplicated pair shows as one conversion.

Get Recharge talking to X.

A 15-minute walkthrough of this connector on your own account.