Skio to Meta Conversions API
Forward every Skio event to Meta Conversions API server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Skio to Meta Conversions API with Upstack Data
Skio
Capture Skio subscription events server-side, with the first charge distinguished from every renewal that follows it.
Skio integrationMeta Conversions API
Forward deduplicated, identity-resolved conversions to Meta through the Conversions API — and give the model a customer instead of a session.
Meta Conversions API integrationWhat changes
What changes when Skio feeds Meta Conversions API.
Higher Event Match Quality
More hashed identifiers on every event — email, phone, external ID, click ID — so EMQ rises and Meta matches more of what you send.
Pixel and CAPI, one install
One source of truth for both, with browser and server events deduplicated on event_id so purchases are never double-counted.
Every event, server-side
Storefront and checkout events are captured from Skio on the server, independent of the browser.
One setup, every destination
Connect Skio once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Skio carries, and what Meta Conversions API needs.
Skio and Meta Conversions API describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Skio can put on an event, the right is what Meta Conversions API can actually use.
Skio sends
- subscription_id
- the Skio subscription, stable across charges
- email / phone
- subscriber contact
- charge_type
- first charge, renewal, swap or skip
- line_items
- products on this charge
- total / interval
- charge amount and billing cadence
- customer_type
- new or returning, resolved before send
Meta Conversions API receives
- em, ph (SHA-256)
- raise Event Match Quality
- fbclid / _fbp
- credit the click that drove it
- external_id
- stable person across sessions
- event_id
- dedupe against the browser pixel
- value / currency
- value-based bidding
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in Meta Conversions API
Events Manageryour datasetEvent Match Quality. Server events appear with a Conversions API badge, and the match-quality score is scored per parameter so you can see which identifiers arrived.
Related connectors
Other places Skio can send to.
- SkioGoogle Ads Conversions
- SkioTikTok Events API
- SkioPinterest
- SkioSnapchat
- SkioReddit
- SkioMicrosoft Ads
- SkioX
- SkioAppLovin
Other sources that feed Meta Conversions API.
- ShopifyMeta Conversions API
- WooCommerceMeta Conversions API
- BigCommerceMeta Conversions API
- Checkout ChampMeta Conversions API
- RechargeMeta Conversions API
- Custom stackMeta Conversions API
- FunnelishMeta Conversions API
- Lasso CommerceMeta Conversions API
- Phoenix TechnologiesMeta Conversions API
- Loop SubscriptionsMeta Conversions API
- StripeMeta Conversions API
- Everything Meta Conversions API can take12 sources feed Meta Conversions API, and the setup is the same for each one.Meta Conversions API integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Skio talking to Meta Conversions API.
A 15-minute walkthrough of this connector on your own account.