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Upstack Data

Checkout Champ to Pinterest

Forward every Checkout Champ event to Pinterest server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.

What changes

What changes when Checkout Champ feeds Pinterest.

Server-side delivery

Events reach Pinterest through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Pinterest carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Checkout Champ on the server, independent of the browser.

One setup, every destination

Connect Checkout Champ once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Checkout Champ carries, and what Pinterest needs.

Checkout Champ and Pinterest describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Checkout Champ can put on an event, the right is what Pinterest can actually use.

Checkout Champ sends

order_id
funnel order
email / phone
checkout contact
upsell_steps
which offers were accepted
order_total
including accepted upsells

Pinterest receives

em / ph (hashed)
Conversions API matching
click ID
attribute saves and clicks that convert later
event_id
dedupe
value
value optimisation

Delivery you can audit

How you know it is working.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

  • Per-event inspection

    Every conversion is inspectable from the moment it fires to the moment the platform confirms it.
  • Deduplication

    Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
  • Bot and fraud filtering

    Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Where to check in Pinterest

Pinterest AdsConversionsEvent history, which shows server events separately from tag events.

Get Checkout Champ talking to Pinterest.

A 15-minute walkthrough of this connector on your own account.