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Upstack Data

Stripe to Omnisend

Forward every Stripe event to Omnisend server-side, resolved to a person against a 750M+ device graph — so flows trigger on a known profile rather than an anonymous session.

What changes

What changes when Stripe feeds Omnisend.

Server-side delivery

Events reach Omnisend through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Omnisend carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Stripe on the server, independent of the browser.

One setup, every destination

Connect Stripe once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Stripe carries, and what Omnisend needs.

Stripe and Omnisend describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Stripe can put on an event, the right is what Omnisend can actually use.

Stripe sends

payment_intent / charge_id
the settled payment, not the attempt
email / phone
customer contact from the payment method
customer_id
Stripe customer record, where one exists
line_items / price_id
what was bought, including subscription items
amount / currency / refunded
the amount that actually settled
customer_type
new or returning, resolved before send

Omnisend receives

email / phone
contact key
event properties
workflow triggers
cart / order value
revenue attribution

Sending you can audit

How you know it is working.

Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.

  • Per-profile inspection

    Trace any event to the profile it resolved to, and see why.
  • Deduplication

    One order produces one event, so a single purchase cannot trigger the same flow twice.
  • Bot and fraud filtering

    Automated traffic never becomes a profile, so list quality and deliverability are not paying for it.

Where to check in Omnisend

OmnisendAudiencethe contact's activity, and the automation's own trigger log.

Get Stripe talking to Omnisend.

A 15-minute walkthrough of this connector on your own account.