Omnisend

Resolved events and profiles into Omnisend for email and SMS automation.

DestinationEmail & SMS

About Omnisend

What Omnisend is, and why identity matters to it.

Omnisend is an email and SMS platform for ecommerce brands, combining campaigns, automation and segmentation in one place.

Automation quality depends on event quality: the workflows are only as good as the browse, cart and order events that reach them.

How it works

How Omnisend works.

Omnisend combines email, SMS and push in a single automation builder. Contacts are keyed on email or phone, and workflows trigger on ecommerce events — product viewed, cart abandoned, order placed — then branch on contact properties and event data. Segments are built from the same event history, so the quality of the event feed determines both what can be triggered and who can be targeted.

With Upstack Data

Get more out of Omnisend with Upstack Data.

Omnisend’s workflows and segments are both built from event history, so gaps in that history compound. Upstack sends browse, cart and order events server-side with a resolved contact attached, which raises both what can be triggered and who can be targeted — from the same fix.

What you can do with it

Three jobs this connector does inside Omnisend.

Send complete conversions
Conversions reach Omnisend through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Omnisend receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Workflows on complete events
Browse, cart and order events reach Omnisend independently of the browser, so the automations run on the full picture rather than what survived the page.