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Upstack Data

Checkout Champ to Omnisend

Forward every Checkout Champ event to Omnisend server-side, resolved to a person against a 750M+ device graph — so flows trigger on a known profile rather than an anonymous session.

What changes

What changes when Checkout Champ feeds Omnisend.

Server-side delivery

Events reach Omnisend through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Omnisend carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Checkout Champ on the server, independent of the browser.

One setup, every destination

Connect Checkout Champ once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Checkout Champ carries, and what Omnisend needs.

Checkout Champ and Omnisend describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Checkout Champ can put on an event, the right is what Omnisend can actually use.

Checkout Champ sends

order_id
funnel order
email / phone
checkout contact
upsell_steps
which offers were accepted
order_total
including accepted upsells

Omnisend receives

email / phone
contact key
event properties
workflow triggers
cart / order value
revenue attribution

Sending you can audit

How you know it is working.

Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.

  • Per-profile inspection

    Trace any event to the profile it resolved to, and see why.
  • Deduplication

    One order produces one event, so a single purchase cannot trigger the same flow twice.
  • Bot and fraud filtering

    Automated traffic never becomes a profile, so list quality and deliverability are not paying for it.

Where to check in Omnisend

OmnisendAudiencethe contact's activity, and the automation's own trigger log.

Get Checkout Champ talking to Omnisend.

A 15-minute walkthrough of this connector on your own account.