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Stripe Outbrain

Send events from your Stripe-billed app to Outbrain

Each event is resolved to a person against a 750M+ device graph before it reaches Outbrain, with restored click IDs, deduplicated conversions and delivery you can audit.

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US device IDs in the graph
750M+
Match rate on events
90%+
Identity window, per customer
Lifetime
Most brands are live
<20 min

How it flows

How a Stripe event reaches Outbrain. Sent from your app, resolved to a person, then forwarded.

01 Capture

Captured from Stripe

For apps that bill through Stripe, send payment and subscription events to Upstack with the Upstack Pixel and JavaScript SDK, resolved to a customer before they reach the tools you spend on.

See the Stripe integration
StripeWhat it sends
  • subscription_initial_purchaseyou fire it for the first subscription order
  • subscription_recurring_purchaseon invoice.paid for an existing subscription
  • payment_succeededmaps to invoice.paid or charge.succeeded
  • payment_refundedmaps to charge.refunded
  • amount / currencyamount in cents, with invoiceId and subscriptionId

02 Understand

Resolved to one person before it leaves

Every Stripe event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works
Upstack DataResolved before it is sent
  • IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
  • customer_typeNew or returning, resolved before send.
  • DeduplicationBrowser and server copies of a purchase are matched on its order ID, so it is counted once.
  • Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to Outbrain

Send conversions to Outbrain with the click ID recovered from the graph, so native placements are judged on orders rather than on sessions.

See the Outbrain integration
OutbrainWhat it receives
  • hashed email / phoneidentity matching on arrival
  • ob_click_idcredit the click that drove it
  • external_idstable person across sessions
  • orderIddedupe browser and server purchases
  • value / currencyvalue-based bidding

Which events reach Outbrain

Each Upstack event is mapped to the Outbrain event below before it is sent.

Upstack eventSent to Outbrain asKey data on the event
Page viewPAGE_VIEWNone beyond the click ID (disabled by default)
Product viewContent_ViewproductId, productValue (disabled by default)
Add to cartAddToCartproductId, productValue, currency
PurchaseConversionorderValue, currency, orderId

Outbrain does not support matching on hashed email, phone or other personal data: attribution relies solely on the obclid click ID, which Upstack stores in a first-party cookie for 30 days. Events without a click ID are skipped.

The catch

A retried payment produces several Stripe objects for one purchase.

Forwarding each as a conversion inflates reported performance by the retry rate, which is highest on exactly the campaigns bringing in the least reliable payment methods. Fire the Upstack event when Stripe reports the payment succeeded (invoice.paid or charge.succeeded), so only the settled payment becomes a conversion.

Where to check in OutbrainDelivery you can audit

Outbrain Conversions Tracking

Server-reported conversions list the click ID they matched against.

What changes

What changes when Stripe feeds Outbrain. Two gains on the Outbrain side, two on the Stripe side.

Outbrain

Server-side delivery

By default Upstack sends events to Outbrain from its servers as well as through the Outbrain tag, so an event an ad blocker or browser privacy setting stops in the browser still arrives from the server.

Outbrain

Identity-resolved events

Events sent to Outbrain carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Stripe

Subscription purchases as events

Fire subscription_initial_purchase for the first order and subscription_recurring_purchase each time a renewal is paid, so first orders and renewals are reported separately.

Stripe

Payments and refunds

payment_succeeded, payment_failed and payment_refunded each map to a Stripe event (invoice.paid or charge.succeeded, invoice.payment_failed, charge.refunded), so money events reach Upstack when your app fires them.

Setup

Live in under 20 minutes.

You need admin access to an Outbrain Amplify account and active campaigns with click ID tracking configured.

Upstack dashboardExample
Outbrain Destination Healthy
Read the full Outbrain setup guide

  1. 01

    Install the Upstack Pixel and SDK

    Add the Upstack Pixel to your app, then fire the subscription and payment events with the JavaScript SDK when Stripe reports them, such as subscription_recurring_purchase when invoice.paid fires for an existing subscription.

  2. 02

    Add the Outbrain destination

    Add obclid={{ob_click_id}} to every campaign’s URL suffix, then under Destinations add Outbrain with your Marketer ID, a 32 character hexadecimal string from Settings, Tracking in Amplify.

  3. 03

    Check conversions in Amplify

    Upstack marks the destination Healthy, and the Conversions page in the Outbrain Amplify Dashboard shows recent events. Test with a real ad click and purchase: test events do not show up, because conversions only register when someone clicks your ad.

FAQ

Questions about Stripe and Outbrain.

Why are my attribution rates lower than other platforms?

Outbrain does not support enhanced matching with hashed personal data, so attribution relies solely on the obclid click ID. If a visitor clears cookies, uses a different device or the click ID expires after 30 days, the conversion cannot be attributed.

Do event names need to match exactly?

Yes. Event names are case-sensitive and must exactly match the conversion name configured in your Outbrain Amplify dashboard, so check the spelling in Amplify, Conversions before configuring Upstack.

Which events does Outbrain receive?

PageView as PAGE_VIEW, ViewContent as Content_View, AddToCart as AddToCart and Purchase as Conversion.

Which customer parameters are sent to Outbrain?

Outbrain does not support matching on hashed email, phone or other personal data: attribution relies solely on the obclid click ID, which Upstack stores in a first-party cookie for 30 days. Events without a click ID are skipped.

How do I check that Stripe events are reaching Outbrain?

Upstack marks the destination Healthy, and the Conversions page in the Outbrain Amplify Dashboard shows recent events. Test with a real ad click and purchase: test events do not show up, because conversions only register when someone clicks your ad.

How long does it take to connect Stripe to Outbrain?

Most brands are live in under 20 minutes. Once Stripe events reach Upstack, every destination receives the same resolved events, Outbrain included.

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