Amazon

Send resolved off-Amazon conversions to Amazon Ads, so DSP and Sponsored campaigns can optimise against your own store revenue.

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About Amazon

What Amazon is, and why identity matters to it.

Amazon Ads reaches shoppers both on Amazon and, through its DSP, across the open web.

For a brand selling on its own store, the valuable half is the conversions happening off Amazon — the ones Amazon cannot see.

How it works

How Amazon works.

Amazon measures on-platform purchases natively and completely. Off-Amazon conversions arrive only if you send them, through the Conversions API, carrying whatever identifiers the browser attached.

With Upstack Data

Get more out of Amazon with Upstack Data.

Upstack sends your own store conversions server-side with hashed identifiers and the full order value, resolved against the device graph first. DSP and Sponsored campaigns can then optimise against your direct revenue rather than treating it as invisible.

What you can do with it

Three jobs this connector does inside Amazon.

Send complete conversions
Conversions reach Amazon through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Amazon receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Your own store, made visible
Off-Amazon orders are forwarded with their real value, so campaigns can be optimised toward the channel with the better margin.