What Amazon is
Amazon Ads reaches shoppers both on Amazon and, through its DSP, across the open web.
For a brand selling on its own store, the valuable half is the conversions happening off Amazon, the ones Amazon cannot see.
- Home
- Integrations
- Amazon
Amazon integration, coming soon: identity-resolved conversions, sent server-side
Send resolved off-Amazon conversions to Amazon Ads, so DSP and Sponsored campaigns can optimize against your own store revenue.
- Role
- Destination
- Category
- Ad platforms
- Status
- Coming soon
- Plans
- All plans
- Spend in
- Amazon Ads
About Amazon
Upstack sends your own store conversions server-side with hashed identifiers and the full order value, resolved against the device graph first.
DSP and Sponsored campaigns can then optimize against your direct revenue rather than treating it as invisible.
How Amazon works
Amazon measures on-platform purchases natively and completely. Off-Amazon conversions arrive only if you send them, through the Conversions API, carrying whatever identifiers the browser attached.
What you can do with it
Three jobs this connector does inside Amazon.
01
Send complete conversions
Conversions reach Amazon through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival, and the conversions you never saw stop being invisible.
02
Optimize on the customer you want
Map any order attribute to the conversion Amazon receives (profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout), so the platform learns from the buyers worth acquiring.
03
Your own store, made visible
Off-Amazon orders are forwarded with their real value, so campaigns can be optimized toward the channel with the better margin.
Documentation
Set-up reference.
Set-up, event schema and field mapping for Amazon as a destination.
FAQ
Amazon integration questions.
What does Upstack send to Amazon?
Send resolved off-Amazon conversions to Amazon Ads, so DSP and Sponsored campaigns can optimize against your own store revenue.
Is the Amazon integration available yet?
Not yet. Amazon is announced and coming soon, so it has no pre-built connectors today.
Which plans include the Amazon integration?
All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.
Can Upstack also pull spend from Amazon Ads?
Not yet. The Amazon Ads integration is announced and coming soon.
Will Upstack slow down my store?
Upstack’s own pixel loads asynchronously and fails silently, so it doesn’t hold up your pages. What each destination adds depends on its Tracking Method. The default, Browser + Server, loads that platform’s own tag on your store, in place of the copy you would otherwise install yourself, and also sends the same events from Upstack’s servers. Choose Server for any destination that offers it and its tag never loads, while its events still arrive from Upstack’s servers.
Similar integrations
Other Ad platforms integrations.
-
Meta Conversions API Conversions API with higher Event Match Quality. -
Google Ads Conversions Enhanced Conversions that actually match. -
TikTok Events API Events API with a resolved customer attached. -
Pinterest Conversions API, deduplicated server-side. -
Snapchat Conversions API with restored identifiers. -
Reddit Conversions API for a community-led audience. -
Microsoft Ads UET conversions with restored identifiers. -
X Conversions API, deduplicated server-side. -
AppLovin Browser delivery through the Axon Pixel. -
Outbrain Native conversions with the click restored. -
Taboola Native conversions, server-side. -
MGID Native conversions with identifiers attached.
Get Amazon tracking right.
A 15-minute walkthrough tailored to your stack and channels.