Custom stack to Your warehouse
Forward every Custom stack event to Your warehouse server-side, resolved to a person against a 750M+ device graph — as a full-fidelity event stream you can query yourself.
Connection
Connect Custom stack to Your warehouse with Upstack Data
Custom stack
Not on the list? Send events to Upstack from any stack over webhook or direct post, with the same schema and the same resolution.
Custom stack integrationYour warehouse
A clean, resolved event stream into BigQuery, Snowflake or Redshift — the same data your dashboards run on.
Your warehouse integrationWhat changes
What changes when Custom stack feeds Your warehouse.
One resolved event stream
The same identity-resolved events that reach your ad platforms, landed in your warehouse.
Nothing sampled
Full-fidelity events, not an aggregate or a sample.
Any stack, any framework
Headless, custom checkout, native app or a platform we haven’t listed — if it can make an HTTP request, it can send to Upstack.
The same event schema
Custom events are resolved, filtered and forwarded exactly like a Shopify order.
What actually moves
What Custom stack carries, and what Your warehouse needs.
Custom stack and Your warehouse describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Custom stack can put on an event, the right is what Your warehouse can actually use.
Custom stack sends
- event_name
- whatever you choose to call it
- user identifiers
- any of email, phone, external ID
- value / currency
- if the event carries revenue
- custom properties
- any attribute in your own schema
Your warehouse receives
- event_id
- primary key you can join on
- resolved person ID
- stitch sessions to customers
- full property payload
- nothing dropped, nothing sampled
- ingest timestamp
- rebuild any point-in-time view
A stream you can audit
How you know it is working.
Warehouse data is only useful if you trust it enough to base a decision on it. These controls exist so you can reconstruct how any row got there.
Full lineage
Every row traceable to the event that produced it and the time it landed.Deduplication
Stable event IDs, so re-runs and backfills do not double rows.Bot and fraud filtering
Filtered before load, with the filter decision recorded.
Where to check in Your warehouse
Query the events table directly: count distinct resolved person IDs against count distinct sessions, and compare the ratio to what your analytics reports.
Related connectors
Other places Custom stack can send to.
- Custom stackMeta Conversions API
- Custom stackGoogle Ads Conversions
- Custom stackTikTok Events API
- Custom stackPinterest
- Custom stackSnapchat
- Custom stackReddit
- Custom stackMicrosoft Ads
- Custom stackX
Other sources that feed Your warehouse.
- ShopifyYour warehouse
- WooCommerceYour warehouse
- BigCommerceYour warehouse
- Checkout ChampYour warehouse
- RechargeYour warehouse
- FunnelishYour warehouse
- Lasso CommerceYour warehouse
- Phoenix TechnologiesYour warehouse
- SkioYour warehouse
- Loop SubscriptionsYour warehouse
- StripeYour warehouse
- Everything Your warehouse can take12 sources feed Your warehouse, and the setup is the same for each one.Your warehouse integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Custom stack talking to Your warehouse.
A 15-minute walkthrough of this connector on your own account.