Your warehouse
A clean, resolved event stream into BigQuery, Snowflake or Redshift — the same data your dashboards run on.
About Your warehouse
What your warehouse is, and why identity matters to it.
Your warehouse — BigQuery, Snowflake or Redshift — is where analysis happens when the questions outgrow a dashboard.
What lands there decides what you can ask. A resolved, full-fidelity event stream lets you reconcile channel reporting against the orders that actually happened.
How it works
How your warehouse works.
A cloud warehouse — BigQuery, Snowflake or Redshift — stores tabular data and executes SQL over it at scale, separating storage from compute so large scans stay affordable. Data arrives through batch loads or streaming inserts, lands in raw tables, and is usually transformed into modelled tables downstream. What you can ask is bounded by what was loaded: a column that was never ingested cannot be recovered later, and an aggregate cannot be un-aggregated.
With Upstack Data
Get more out of your warehouse with Upstack Data.
What lands in the warehouse decides what you can ask of it. Upstack lands the same identity-resolved event stream that feeds your ad platforms — full fidelity, nothing sampled, with a stable event ID and a resolved person ID on every row. That means channel reporting and warehouse analysis are describing the same events, and any number in any report can be reconstructed rather than taken on trust.
What you can do with it
Three jobs this connector does inside your warehouse.
One resolved event stream
The same identity-resolved events that reach your ad platforms land in BigQuery, Snowflake or Redshift — so the warehouse and the channel reporting are describing the same thing.
Nothing sampled
Full-fidelity events rather than an aggregate or a sample, so you can reconstruct any number in any report rather than taking it on trust.
Your questions, not ours
Once the resolved stream is in your warehouse, the analysis is no longer limited by what a dashboard was built to show.
Pre-built connectors
12 sources connect to your warehouse.
Whichever of these you run, your warehouse is one switch away.
12 sources shown
- ShopifyYour warehouse
- WooCommerceYour warehouse
- BigCommerceYour warehouse
- Checkout ChampYour warehouse
- RechargeYour warehouse
- Custom stackYour warehouse
- FunnelishYour warehouse
- Lasso CommerceYour warehouse
- Phoenix TechnologiesYour warehouse
- SkioYour warehouse
- Loop SubscriptionsYour warehouse
- StripeYour warehouse
Similar integrations
Other destinations to send to.
- BigQueryDestination
Resolved events in your own warehouse.
- Google SheetsDestination
Resolved data where the team already works.
- Meta Conversions APIDestination
Conversions API with higher Event Match Quality.
- How resolution worksThe 750M+ device graph, restored click IDs and the identifiers that persist for months.Upstack Signal
- Every integrationSix sources in, eighteen destinations out, and every pairing between them.Browse the catalogue
- What it costsThree plans that scale with your order volume. Same integrations on every plan.See pricing
Get your warehouse tracking right.
A 15-minute walkthrough tailored to your stack and channels.