Funnelish to Your warehouse
Forward every Funnelish event to Your warehouse server-side, resolved to a person against a 750M+ device graph — as a full-fidelity event stream you can query yourself.
Connection
Connect Funnelish to Your warehouse with Upstack Data
Funnelish
Capture every Funnelish order and one-click upsell from the server, so funnel revenue is counted in full rather than at the first step.
Funnelish integrationYour warehouse
A clean, resolved event stream into BigQuery, Snowflake or Redshift — the same data your dashboards run on.
Your warehouse integrationWhat changes
What changes when Funnelish feeds Your warehouse.
One resolved event stream
The same identity-resolved events that reach your ad platforms, landed in your warehouse.
Nothing sampled
Full-fidelity events, not an aggregate or a sample.
Every event, server-side
Storefront and checkout events are captured from Funnelish on the server, independent of the browser.
One setup, every destination
Connect Funnelish once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Funnelish carries, and what Your warehouse needs.
Funnelish and Your warehouse describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Funnelish can put on an event, the right is what Your warehouse can actually use.
Funnelish sends
- order_id
- Funnelish order, including the upsell sequence
- email / phone
- contact from the order form
- line_items
- initial offer plus every accepted upsell
- total / upsell_total
- the full amount taken, not the first step
- funnel_id / step
- which funnel and which step converted
- customer_type
- new or returning, resolved before send
Your warehouse receives
- event_id
- primary key you can join on
- resolved person ID
- stitch sessions to customers
- full property payload
- nothing dropped, nothing sampled
- ingest timestamp
- rebuild any point-in-time view
A stream you can audit
How you know it is working.
Warehouse data is only useful if you trust it enough to base a decision on it. These controls exist so you can reconstruct how any row got there.
Full lineage
Every row traceable to the event that produced it and the time it landed.Deduplication
Stable event IDs, so re-runs and backfills do not double rows.Bot and fraud filtering
Filtered before load, with the filter decision recorded.
Where to check in Your warehouse
Query the events table directly: count distinct resolved person IDs against count distinct sessions, and compare the ratio to what your analytics reports.
Related connectors
Other places Funnelish can send to.
- FunnelishMeta Conversions API
- FunnelishGoogle Ads Conversions
- FunnelishTikTok Events API
- FunnelishPinterest
- FunnelishSnapchat
- FunnelishReddit
- FunnelishMicrosoft Ads
- FunnelishX
Other sources that feed Your warehouse.
- ShopifyYour warehouse
- WooCommerceYour warehouse
- BigCommerceYour warehouse
- Checkout ChampYour warehouse
- RechargeYour warehouse
- Custom stackYour warehouse
- Lasso CommerceYour warehouse
- Phoenix TechnologiesYour warehouse
- SkioYour warehouse
- Loop SubscriptionsYour warehouse
- StripeYour warehouse
- Everything Your warehouse can take12 sources feed Your warehouse, and the setup is the same for each one.Your warehouse integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Funnelish talking to Your warehouse.
A 15-minute walkthrough of this connector on your own account.