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Upstack Data

Skio to Your warehouse

Forward every Skio event to Your warehouse server-side, resolved to a person against a 750M+ device graph — as a full-fidelity event stream you can query yourself.

What changes

What changes when Skio feeds Your warehouse.

One resolved event stream

The same identity-resolved events that reach your ad platforms, landed in your warehouse.

Nothing sampled

Full-fidelity events, not an aggregate or a sample.

Every event, server-side

Storefront and checkout events are captured from Skio on the server, independent of the browser.

One setup, every destination

Connect Skio once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Skio carries, and what Your warehouse needs.

Skio and Your warehouse describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Skio can put on an event, the right is what Your warehouse can actually use.

Skio sends

subscription_id
the Skio subscription, stable across charges
email / phone
subscriber contact
charge_type
first charge, renewal, swap or skip
line_items
products on this charge
total / interval
charge amount and billing cadence
customer_type
new or returning, resolved before send

Your warehouse receives

event_id
primary key you can join on
resolved person ID
stitch sessions to customers
full property payload
nothing dropped, nothing sampled
ingest timestamp
rebuild any point-in-time view

A stream you can audit

How you know it is working.

Warehouse data is only useful if you trust it enough to base a decision on it. These controls exist so you can reconstruct how any row got there.

  • Full lineage

    Every row traceable to the event that produced it and the time it landed.
  • Deduplication

    Stable event IDs, so re-runs and backfills do not double rows.
  • Bot and fraud filtering

    Filtered before load, with the filter decision recorded.

Where to check in Your warehouse

Query the events table directly: count distinct resolved person IDs against count distinct sessions, and compare the ratio to what your analytics reports.

Get Skio talking to Your warehouse.

A 15-minute walkthrough of this connector on your own account.