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Lasso Commerce - Attentive

Send every Lasso Commerce event to Attentive, server-side

Q: How do I check that Lasso Commerce events are reaching Attentive?

Open Attentive › the subscriber's timeline, where the event appears against the profile rather than as an unattached activity.

Q: Can one purchase trigger the same flow twice?

No. One order produces one event, so a single purchase cannot trigger the same flow twice.

Q: How long does it take to connect Lasso Commerce to Attentive?

Most brands are live in under 20 minutes. Once Lasso Commerce is connected, every destination receives the same resolved events, Attentive included.

Each event is resolved to a person against a 750M+ device graph before it reaches Attentive, so flows trigger on a known profile rather than an anonymous session.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Lasso Commerce event reaches Attentive. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Lasso Commerce

Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.

See the Lasso Commerce integration

Lasso CommerceWhat it sends

order_idLasso checkout order reference
email / phonecontact captured at checkout
line_itemsproducts and quantities on the order
total / discountorder economics after adjustments
landing_domainthe site the shopper started on, before the checkout hop

02 Understand

Resolved to one person before it leaves

Every Lasso Commerce event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne order produces one event, so a single purchase cannot trigger the same flow twice.
Bot and fraud filteringAutomated traffic never becomes a profile, so list quality and deliverability are not paying for it.

Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.

03 Activate

Delivered to Attentive

Feed resolved customer profiles into Attentive so SMS journeys trigger on people, not sessions.

See the Attentive integration

AttentiveWhat it receives

phonethe subscriber key
emailsecondary identifier for cross-channel
event propertieswhat the journey triggers on

The catch

The cross-domain hop drops the session, so a shopper who browsed on your site and bought on the checkout domain arrives at your email tool as a stranger with no browse history.

Where to check in AttentiveSending you can audit

Attentive the subscriber's timeline

where the event appears against the profile rather than as an unattached activity.

What changes

What changes when Lasso Commerce feeds Attentive. Two gains on the Attentive side, two on the Lasso Commerce side.

Attentive

Server-side delivery

Events reach Attentive through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

Attentive

Identity-resolved events

Events sent to Attentive carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Lasso Commerce

Every event, server-side

Storefront and checkout events are captured from Lasso Commerce on the server, independent of the browser.

Lasso Commerce

One setup, every destination

Connect Lasso Commerce once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Lasso Commerce once and every destination, Attentive included, is forwarded the same resolved events.

Upstack dashboardExample

Lasso Commerce Data source Connected

Attentive Destination Healthy

Read the full Attentive setup guide

01

Connect Lasso Commerce

Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.
02

Add the Attentive destination

Under Destinations, add Attentive. Every resolved Lasso Commerce event is then forwarded to it.
03

Check delivery to Attentive

Trace any event to the profile it resolved to, and see why.