Lasso Commerce to Omnisend
Forward every Lasso Commerce event to Omnisend server-side, resolved to a person against a 750M+ device graph — so flows trigger on a known profile rather than an anonymous session.
Connection
Connect Lasso Commerce to Omnisend with Upstack Data
Lasso Commerce
Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.
Lasso Commerce integration
Omnisend
Resolved events and profiles into Omnisend for email and SMS automation.
Omnisend integrationWhat changes
What changes when Lasso Commerce feeds Omnisend.
Server-side delivery
Events reach Omnisend through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Omnisend carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from Lasso Commerce on the server, independent of the browser.
One setup, every destination
Connect Lasso Commerce once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Lasso Commerce carries, and what Omnisend needs.
Lasso Commerce and Omnisend describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Lasso Commerce can put on an event, the right is what Omnisend can actually use.
Lasso Commerce sends
- order_id
- Lasso checkout order reference
- email / phone
- contact captured at checkout
- line_items
- products and quantities on the order
- total / discount
- order economics after adjustments
- landing_domain
- the site the shopper started on, before the checkout hop
- customer_type
- new or returning, resolved before send
Omnisend receives
- email / phone
- contact key
- event properties
- workflow triggers
- cart / order value
- revenue attribution
Sending you can audit
How you know it is working.
Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.
Per-profile inspection
Trace any event to the profile it resolved to, and see why.Deduplication
One order produces one event, so a single purchase cannot trigger the same flow twice.Bot and fraud filtering
Automated traffic never becomes a profile, so list quality and deliverability are not paying for it.
Where to check in Omnisend
OmnisendAudiencethe contact's activity, and the automation's own trigger log.
Related connectors
Other places Lasso Commerce can send to.
- Lasso CommerceMeta Conversions API
- Lasso CommerceGoogle Ads Conversions
- Lasso CommerceTikTok Events API
- Lasso CommercePinterest
- Lasso CommerceSnapchat
- Lasso CommerceReddit
- Lasso CommerceMicrosoft Ads
- Lasso CommerceX
Other sources that feed Omnisend.
- ShopifyOmnisend
- WooCommerceOmnisend
- BigCommerceOmnisend
- Checkout ChampOmnisend
- RechargeOmnisend
- Custom stackOmnisend
- FunnelishOmnisend
- Phoenix TechnologiesOmnisend
- SkioOmnisend
- Loop SubscriptionsOmnisend
- StripeOmnisend
- Everything Omnisend can take12 sources feed Omnisend, and the setup is the same for each one.Omnisend integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Lasso Commerce talking to Omnisend.
A 15-minute walkthrough of this connector on your own account.