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Lasso Commerce Gorgias

Send every Lasso Commerce event to Gorgias, server-side

Each event is resolved to a person against a 750M+ device graph before it reaches Gorgias, so every touchpoint lands against one customer, not a fragment of one.

US device IDs in the graph
750M+
Match rate on events
90%+
Identity window, per customer
Lifetime
Most brands are live
<20 min

How it flows

How a Lasso Commerce event reaches Gorgias. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Lasso Commerce

Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.

See the Lasso Commerce integration
Lasso CommerceWhat it sends
  • order_idLasso checkout order reference
  • email / phonecontact captured at checkout
  • line_itemsproducts and quantities on the order
  • total / discountorder economics after adjustments
  • landing_domainthe site the shopper started on, before the checkout hop

02 Understand

Resolved to one person before it leaves

Every Lasso Commerce event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works
Upstack DataResolved before it is sent
  • IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
  • customer_typeNew or returning, resolved before send.
  • DeduplicationOne purchase, one request, even when the order is amended.
  • Bot and fraud filteringFraudulent orders never enter the request queue.

Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.

03 Activate

Delivered to Gorgias

Give support the resolved customer: every order and touchpoint attached to one profile.

See the Gorgias integration
GorgiasWhat it receives
  • email / phonematch the ticket to a customer
  • order historygive the agent context
  • external_idone profile, not three

The catch

A Lasso order carries checkout contact fields only.

Repeat buyers accumulate separate records unless the order is resolved against a graph first.

Where to check in GorgiasDelivery you can audit

Gorgias open any ticket

The customer sidebar should show the full order history rather than a single order.

What changes

What changes when Lasso Commerce feeds Gorgias. Two gains on the Gorgias side, two on the Lasso Commerce side.

Gorgias

Server-side delivery

Events reach Gorgias through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

Gorgias

Identity-resolved events

Events sent to Gorgias carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Lasso Commerce

Every event, server-side

Storefront and checkout events are captured from Lasso Commerce on the server, independent of the browser.

Lasso Commerce

One setup, every destination

Connect Lasso Commerce once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Lasso Commerce once and every destination, Gorgias included, is forwarded the same resolved events.

Upstack dashboardExample
Lasso Commerce Data source Connected
Gorgias Destination Healthy
Read the full Gorgias setup guide
  1. 01

    Connect Lasso Commerce

    Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.

  2. 02

    Add the Gorgias destination

    Under Destinations, add Gorgias. Every resolved Lasso Commerce event is then forwarded to it.

  3. 03

    Check delivery to Gorgias

    Trace any request back to the order and customer it came from.

FAQ

Questions about Lasso Commerce and Gorgias.

How do I check that Lasso Commerce events are reaching Gorgias?

Open Gorgias › open any ticket. The customer sidebar should show the full order history rather than a single order.

Will a customer be asked twice about one order?

No. One purchase, one request, even when the order is amended.

How long does it take to connect Lasso Commerce to Gorgias?

Most brands are live in under 20 minutes. Once Lasso Commerce is connected, every destination receives the same resolved events, Gorgias included.

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