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Upstack Data

BigCommerce to Your warehouse

Forward every BigCommerce event to Your warehouse server-side, resolved to a person against a 750M+ device graph — as a full-fidelity event stream you can query yourself.

What changes

What changes when BigCommerce feeds Your warehouse.

One resolved event stream

The same identity-resolved events that reach your ad platforms, landed in your warehouse.

Nothing sampled

Full-fidelity events, not an aggregate or a sample.

Every event, server-side

Storefront and checkout events are captured from BigCommerce on the server, independent of the browser.

One setup, every destination

Connect BigCommerce once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What BigCommerce carries, and what Your warehouse needs.

BigCommerce and Your warehouse describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what BigCommerce can put on an event, the right is what Your warehouse can actually use.

BigCommerce sends

order_id
BigCommerce order
email / phone
checkout contact
customer_id
BigCommerce customer record
products
catalogue items on the order
total_inc_tax
order value

Your warehouse receives

event_id
primary key you can join on
resolved person ID
stitch sessions to customers
full property payload
nothing dropped, nothing sampled
ingest timestamp
rebuild any point-in-time view

A stream you can audit

How you know it is working.

Warehouse data is only useful if you trust it enough to base a decision on it. These controls exist so you can reconstruct how any row got there.

  • Full lineage

    Every row traceable to the event that produced it and the time it landed.
  • Deduplication

    Stable event IDs, so re-runs and backfills do not double rows.
  • Bot and fraud filtering

    Filtered before load, with the filter decision recorded.

Where to check in Your warehouse

Query the events table directly: count distinct resolved person IDs against count distinct sessions, and compare the ratio to what your analytics reports.

Get BigCommerce talking to Your warehouse.

A 15-minute walkthrough of this connector on your own account.