Recharge to Sendlane
Forward every Recharge event to Sendlane server-side, resolved to a person against a 750M+ device graph — so flows trigger on a known profile rather than an anonymous session.
Connection
Connect Recharge to Sendlane with Upstack Data
Recharge
Bring subscription events into the same resolved customer — new subscriptions, renewals, churn and reactivation.
Recharge integration
Sendlane
Forward resolved customer events to Sendlane for retention and lifecycle flows.
Sendlane integrationWhat changes
What changes when Recharge feeds Sendlane.
Server-side delivery
Events reach Sendlane through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Sendlane carries a resolved customer, matched against a 750M+ device graph.
Subscriptions as their own conversion
Send new subscriptions to the ad platforms as a distinct event, not lumped in with one-time orders.
Renewals counted properly
Recurring charges are forwarded as real revenue, so LTV reporting reflects what the customer is actually worth.
What actually moves
What Recharge carries, and what Sendlane needs.
Recharge and Sendlane describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Recharge can put on an event, the right is what Sendlane can actually use.
Recharge sends
- subscription_id
- the subscription, not the order
- charge_id
- each recurring charge
- email / phone
- subscriber contact
- status
- active, cancelled, paused, reactivated
- is_first_charge
- new subscription versus renewal
- product / frequency
- what they subscribed to and how often
Sendlane receives
- email / phone
- contact key across email, SMS and reviews
- event properties
- automation triggers
- order value
- attribution
Sending you can audit
How you know it is working.
Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.
Per-profile inspection
Trace any event to the profile it resolved to, and see why.Deduplication
One order produces one event, so a single purchase cannot trigger the same flow twice.Bot and fraud filtering
Automated traffic never becomes a profile, so list quality and deliverability are not paying for it.
Where to check in Sendlane
Sendlanethe contact record, where the event should appear against one person rather than creating a second contact.
Related connectors
Other places Recharge can send to.
- RechargeMeta Conversions API
- RechargeGoogle Ads Conversions
- RechargeTikTok Events API
- RechargePinterest
- RechargeSnapchat
- RechargeReddit
- RechargeMicrosoft Ads
- RechargeX
Other sources that feed Sendlane.
- ShopifySendlane
- WooCommerceSendlane
- BigCommerceSendlane
- Checkout ChampSendlane
- Custom stackSendlane
- FunnelishSendlane
- Lasso CommerceSendlane
- Phoenix TechnologiesSendlane
- SkioSendlane
- Loop SubscriptionsSendlane
- StripeSendlane
- Everything Sendlane can take12 sources feed Sendlane, and the setup is the same for each one.Sendlane integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Recharge talking to Sendlane.
A 15-minute walkthrough of this connector on your own account.