Sendlane

Forward resolved customer events to Sendlane for retention and lifecycle flows.

DestinationEmail & SMS

About Sendlane

What Sendlane is, and why identity matters to it.

Sendlane is a unified email, SMS and reviews platform aimed at ecommerce retention teams.

Because it spans channels, it benefits disproportionately from a single resolved customer record rather than one profile per channel.

How it works

How Sendlane works.

Sendlane unifies email, SMS and reviews against a single contact record, which is the architectural bet: rather than three tools each with their own profile, one contact carries behaviour from every channel. Automations trigger on ecommerce events and branch on that combined history. Reviews collected in Sendlane become attributes on the same contact, available to segment on.

With Upstack Data

Get more out of Sendlane with Upstack Data.

Sendlane’s advantage is one contact across email, SMS and reviews. That advantage inverts if the same person arrives as three contacts. Upstack resolves identity before events land, so the unified record is actually unified, and behaviour from any channel is available to automations on all of them.

What you can do with it

Three jobs this connector does inside Sendlane.

Send complete conversions
Conversions reach Sendlane through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Sendlane receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
One customer across channels
Email, SMS and reviews key off the same resolved customer record instead of a separate profile per channel.