Sendlane integration: server-side events resolved to a known profile

Forward resolved customer events to Sendlane for retention and lifecycle flows.

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Role: Destination
Category: Email & SMS
Pre-built connectors: 12 sources
Plans: All plans

What Upstack sends

Every event reaches Sendlane attached to a profile. Captured on the server, resolved to a person, then sent.

In: from Shopify1 of 12 sources

order_idShopify order and checkout token
email / phonecustomer contact from checkout
customer_idShopify customer record, if they have one
line_itemsproducts, variants and quantities
total / subtotal / discountorder economics

Storefront events from the Upstack Pixel, orders directly from Shopify.

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne order produces one event, so a single purchase cannot trigger the same flow twice.
Bot and fraud filteringAutomated traffic never becomes a profile, so list quality and deliverability are not paying for it.

Out: to SendlaneOn every event

email / phonecontact key across email, SMS and reviews
event propertiesautomation triggers
order valueattribution

Retention flows on resolved customers.

See the set-up reference See all 12 sources How resolution works

About Sendlane

Sendlane’s advantage is one contact across email, SMS and reviews.

That advantage inverts if the same person arrives as three contacts. Upstack resolves identity before events land, so the unified record is actually unified, and behavior from any channel is available to automations on all of them.

What Sendlane is

Sendlane is a unified email, SMS and reviews platform aimed at ecommerce retention teams.

Because it spans channels, it benefits disproportionately from a single resolved customer record rather than one profile per channel.

How Sendlane works

Sendlane unifies email, SMS and reviews against a single contact record, which is the architectural bet: rather than three tools each with their own profile, one contact carries behavior from every channel. Automations trigger on ecommerce events and branch on that combined history. Reviews collected in Sendlane become attributes on the same contact, available to segment on.

What you can do with it

Three jobs this connector does inside Sendlane.

Send complete conversions

Conversions reach Sendlane through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival, and the conversions you never saw stop being invisible.

Optimize on the customer you want

Map any order attribute to the conversion Sendlane receives (profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout), so the platform learns from the buyers worth acquiring.

One customer across channels

Email, SMS and reviews key off the same resolved customer record instead of a separate profile per channel.

Pre-built connectors

12 sources connect to Sendlane. Whichever of these you run, Sendlane is one switch away.

See all connectors

Documentation

Set-up reference.

Set-up, event schema and field mapping for Sendlane as a destination, next to the Sendlane developer docs.

FAQ

Sendlane integration questions.

What does Upstack send to Sendlane?

Forward resolved customer events to Sendlane for retention and lifecycle flows.

How do I connect Sendlane to Upstack?

Under Destinations, add Sendlane with two credentials: an API Access Token from Settings, API, and the Integration Token from a new Custom Integration under Integrations in Sendlane. You need a Sendlane account where you can generate an API Access Token and create a Custom Integration.

How do I check that events are reaching Sendlane?

Trigger a test action on your store, such as adding a product to cart, and check the contact’s activity feed in Sendlane. Events are sent only for contacts that already exist in Sendlane.

Which plans include the Sendlane integration?

All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.

What happens if a contact doesn’t exist in Sendlane?

Upstack only sends events for contacts that already exist in Sendlane. If the visitor’s email isn’t found in your account, the event is skipped, which keeps your account clean and targets only real subscribers.

Will I get duplicate events if I keep Sendlane’s native Shopify integration?

Possibly. If both Upstack and Sendlane’s native integration track the same event types, Sendlane may record both, so disable the corresponding events in the native integration for any event types Upstack sends.

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