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Upstack Data

Funnelish to Sendlane

Forward every Funnelish event to Sendlane server-side, resolved to a person against a 750M+ device graph — so flows trigger on a known profile rather than an anonymous session.

What changes

What changes when Funnelish feeds Sendlane.

Server-side delivery

Events reach Sendlane through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Sendlane carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Funnelish on the server, independent of the browser.

One setup, every destination

Connect Funnelish once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Funnelish carries, and what Sendlane needs.

Funnelish and Sendlane describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Funnelish can put on an event, the right is what Sendlane can actually use.

Funnelish sends

order_id
Funnelish order, including the upsell sequence
email / phone
contact from the order form
line_items
initial offer plus every accepted upsell
total / upsell_total
the full amount taken, not the first step
funnel_id / step
which funnel and which step converted
customer_type
new or returning, resolved before send

Sendlane receives

email / phone
contact key across email, SMS and reviews
event properties
automation triggers
order value
attribution

Sending you can audit

How you know it is working.

Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.

  • Per-profile inspection

    Trace any event to the profile it resolved to, and see why.
  • Deduplication

    One order produces one event, so a single purchase cannot trigger the same flow twice.
  • Bot and fraud filtering

    Automated traffic never becomes a profile, so list quality and deliverability are not paying for it.

Where to check in Sendlane

Sendlanethe contact record, where the event should appear against one person rather than creating a second contact.

Get Funnelish talking to Sendlane.

A 15-minute walkthrough of this connector on your own account.