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Upstack Data

Recharge to Tapjoy

Forward every Recharge event to Tapjoy server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.

What changes

What changes when Recharge feeds Tapjoy.

Server-side delivery

Events reach Tapjoy through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Tapjoy carries a resolved customer, matched against a 750M+ device graph.

Subscriptions as their own conversion

Send new subscriptions to the ad platforms as a distinct event, not lumped in with one-time orders.

Renewals counted properly

Recurring charges are forwarded as real revenue, so LTV reporting reflects what the customer is actually worth.

What actually moves

What Recharge carries, and what Tapjoy needs.

Recharge and Tapjoy describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Recharge can put on an event, the right is what Tapjoy can actually use.

Recharge sends

subscription_id
the subscription, not the order
charge_id
each recurring charge
email / phone
subscriber contact
status
active, cancelled, paused, reactivated
is_first_charge
new subscription versus renewal
product / frequency
what they subscribed to and how often

Tapjoy receives

hashed email / phone
match the buyer to the rewarded user
idfa / gaid
the mobile advertising identifier, where consented
event_id
dedupe against SDK-reported events
value / currency
optimise on revenue, not engagement
app_id
which app the exposure happened in

Delivery you can audit

How you know it is working.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

  • Per-event inspection

    Every conversion is inspectable from the moment it fires to the moment the platform confirms it.
  • Deduplication

    Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
  • Bot and fraud filtering

    Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Where to check in Tapjoy

TapjoyReportingEvents. Purchase events appear with their value attached, separately from rewarded engagement.

Get Recharge talking to Tapjoy.

A 15-minute walkthrough of this connector on your own account.