Tapjoy

Forward resolved purchase events to Tapjoy so rewarded placements optimise toward buyers rather than toward engagement.

DestinationAd platforms

About Tapjoy

What Tapjoy is, and why identity matters to it.

Tapjoy runs rewarded advertising inside mobile apps, where a user opts in to engage with an ad in exchange for in-app currency.

Rewarded traffic engages readily and converts selectively, so measuring engagement rather than revenue is actively misleading.

How it works

How Tapjoy works.

Tapjoy optimises against events reported through its SDK, which sees in-app actions well and web purchases not at all. The handoff from a rewarded placement to a web checkout crosses a boundary its instrumentation does not span.

With Upstack Data

Get more out of Tapjoy with Upstack Data.

Upstack resolves the purchase against the device graph and forwards it server-side with its full value, so Tapjoy optimises toward people who bought rather than people who engaged. On a rewarded surface those two populations are unusually different.

What you can do with it

Three jobs this connector does inside Tapjoy.

Send complete conversions
Conversions reach Tapjoy through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Tapjoy receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Buyers, not engagers
Purchase events are forwarded with real order value, so bidding separates users who convert from the much larger group who simply engage.