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Upstack Data

Skio to MNTN

Forward every Skio event to MNTN server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.

What changes

What changes when Skio feeds MNTN.

Server-side delivery

Events reach MNTN through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to MNTN carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Skio on the server, independent of the browser.

One setup, every destination

Connect Skio once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Skio carries, and what MNTN needs.

Skio and MNTN describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Skio can put on an event, the right is what MNTN can actually use.

Skio sends

subscription_id
the Skio subscription, stable across charges
email / phone
subscriber contact
charge_type
first charge, renewal, swap or skip
line_items
products on this charge
total / interval
charge amount and billing cadence
customer_type
new or returning, resolved before send

MNTN receives

hashed email / phone
match a purchase to an exposed household
ip / user_agent
household matching for a no-click channel
event_id
dedupe against site-side reporting
value / currency
measure television on revenue
order timestamp
place the order inside the airing window

Delivery you can audit

How you know it is working.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

  • Per-event inspection

    Every conversion is inspectable from the moment it fires to the moment the platform confirms it.
  • Deduplication

    Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
  • Bot and fraud filtering

    Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Where to check in MNTN

MNTNPerformanceConversions. Matched conversions report the household attribution window they fell inside.

Get Skio talking to MNTN.

A 15-minute walkthrough of this connector on your own account.