MNTN

Forward resolved conversions to MNTN so connected-TV spend is judged against orders rather than against household reach.

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About MNTN

What MNTN is, and why identity matters to it.

MNTN sells connected-TV advertising to performance marketers, on the promise that television can be bought and measured like direct response.

Delivering on that promise requires conversion data television has never had access to.

How it works

How MNTN works.

MNTN attributes by matching households that saw an ad against site visits and purchases, within its own attribution window. The quality of that match depends entirely on the conversion data it is given.

With Upstack Data

Get more out of MNTN with Upstack Data.

Upstack forwards resolved purchases server-side with the full order value, so MNTN measures against complete orders rather than partial browser events. For a channel with no click, the conversion feed is the entire measurement apparatus.

What you can do with it

Three jobs this connector does inside MNTN.

Send complete conversions
Conversions reach MNTN through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion MNTN receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Television measured on orders
Complete, resolved purchases give a no-click channel something real to attribute against, rather than a partial view of site activity.