Skip to main content
Upstack Data

Stripe to ActiveCampaign

Forward every Stripe event to ActiveCampaign server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.

What changes

What changes when Stripe feeds ActiveCampaign.

Server-side delivery

Events reach ActiveCampaign through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to ActiveCampaign carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Stripe on the server, independent of the browser.

One setup, every destination

Connect Stripe once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Stripe carries, and what ActiveCampaign needs.

Stripe and ActiveCampaign describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Stripe can put on an event, the right is what ActiveCampaign can actually use.

Stripe sends

payment_intent / charge_id
the settled payment, not the attempt
email / phone
customer contact from the payment method
customer_id
Stripe customer record, where one exists
line_items / price_id
what was bought, including subscription items
amount / currency / refunded
the amount that actually settled
customer_type
new or returning, resolved before send

ActiveCampaign receives

email
contact key
custom fields
automation branching
deal value
pipeline reporting

Records you can audit

How you know it is working.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

  • Per-record inspection

    Trace any property back to the event that set it.
  • Deduplication

    One person, one record, across devices and identifiers.
  • Bot and fraud filtering

    Automated traffic never becomes a contact.

Where to check in ActiveCampaign

ActiveCampaignthe contact record and the automation's contact log.

Get Stripe talking to ActiveCampaign.

A 15-minute walkthrough of this connector on your own account.