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BigCommerce - ActiveCampaign

ActiveCampaign

Send every BigCommerce event to ActiveCampaign, server-side

Q: How do I check that BigCommerce events are reaching ActiveCampaign?

Open ActiveCampaign › the contact record and the automation's contact log.

Q: Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

Q: How long does it take to connect BigCommerce to ActiveCampaign?

Most brands are live in under 20 minutes. Once BigCommerce is connected, every destination receives the same resolved events, ActiveCampaign included.

Each event is resolved to a person against a 750M+ device graph before it reaches ActiveCampaign, so records and reporting reflect the person, not the device.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a BigCommerce event reaches ActiveCampaign. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from BigCommerce

Server-side capture of BigCommerce storefront and checkout events, resolved and forwarded downstream.

See the BigCommerce integration

BigCommerceWhat it sends

order_idBigCommerce order
email / phonecheckout contact
customer_idBigCommerce customer record
productscatalog items on the order
total_inc_taxorder value

02 Understand

Resolved to one person before it leaves

Every BigCommerce event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne person, one record, across devices and identifiers.
Bot and fraud filteringAutomated traffic never becomes a contact.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

03 Activate

Delivered to ActiveCampaign

Resolved events and contacts into ActiveCampaign for automation and segmentation.

See the ActiveCampaign integration

ActiveCampaignWhat it receives

emailcontact key
custom fieldsautomation branching
deal valuepipeline reporting

The catch

Multi-storefront BigCommerce accounts produce overlapping customer IDs across stores, which merge badly in a CRM unless resolved first.

Where to check in ActiveCampaignRecords you can audit

ActiveCampaign the contact record and the automation's contact log

What changes

What changes when BigCommerce feeds ActiveCampaign. Two gains on the ActiveCampaign side, two on the BigCommerce side.

ActiveCampaign

Server-side delivery

Events reach ActiveCampaign through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

ActiveCampaign

Identity-resolved events

Events sent to ActiveCampaign carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

BigCommerce

Every event, server-side

Storefront and checkout events are captured from BigCommerce on the server, independent of the browser.

BigCommerce

One setup, every destination

Connect BigCommerce once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect BigCommerce once and every destination, ActiveCampaign included, is forwarded the same resolved events.

Upstack dashboardExample

BigCommerce Data source Connected

ActiveCampaign Destination Healthy

Read the full ActiveCampaign setup guide

01

Connect BigCommerce

Server-side capture of BigCommerce storefront and checkout events, resolved and forwarded downstream.
02

Add the ActiveCampaign destination

Under Destinations, add ActiveCampaign. Every resolved BigCommerce event is then forwarded to it.
03

Check delivery to ActiveCampaign

Trace any property back to the event that set it.

FAQ

Questions about BigCommerce and ActiveCampaign.

How do I check that BigCommerce events are reaching ActiveCampaign?

Open ActiveCampaign › the contact record and the automation's contact log.

Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

How long does it take to connect BigCommerce to ActiveCampaign?

Most brands are live in under 20 minutes. Once BigCommerce is connected, every destination receives the same resolved events, ActiveCampaign included.