Custom stack to ActiveCampaign
Forward every Custom stack event to ActiveCampaign server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.
Connection
Connect Custom stack to ActiveCampaign with Upstack Data
Custom stack
Not on the list? Send events to Upstack from any stack over webhook or direct post, with the same schema and the same resolution.
Custom stack integration
ActiveCampaign
Resolved events and contacts into ActiveCampaign for automation and segmentation.
ActiveCampaign integrationWhat changes
What changes when Custom stack feeds ActiveCampaign.
Server-side delivery
Events reach ActiveCampaign through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to ActiveCampaign carries a resolved customer, matched against a 750M+ device graph.
Any stack, any framework
Headless, custom checkout, native app or a platform we haven’t listed — if it can make an HTTP request, it can send to Upstack.
The same event schema
Custom events are resolved, filtered and forwarded exactly like a Shopify order.
What actually moves
What Custom stack carries, and what ActiveCampaign needs.
Custom stack and ActiveCampaign describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Custom stack can put on an event, the right is what ActiveCampaign can actually use.
Custom stack sends
- event_name
- whatever you choose to call it
- user identifiers
- any of email, phone, external ID
- value / currency
- if the event carries revenue
- custom properties
- any attribute in your own schema
ActiveCampaign receives
- contact key
- custom fields
- automation branching
- deal value
- pipeline reporting
Records you can audit
How you know it is working.
A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.
Per-record inspection
Trace any property back to the event that set it.Deduplication
One person, one record, across devices and identifiers.Bot and fraud filtering
Automated traffic never becomes a contact.
Where to check in ActiveCampaign
ActiveCampaignthe contact record and the automation's contact log.
Related connectors
Other places Custom stack can send to.
- Custom stackMeta Conversions API
- Custom stackGoogle Ads Conversions
- Custom stackTikTok Events API
- Custom stackPinterest
- Custom stackSnapchat
- Custom stackReddit
- Custom stackMicrosoft Ads
- Custom stackX
Other sources that feed ActiveCampaign.
- ShopifyActiveCampaign
- WooCommerceActiveCampaign
- BigCommerceActiveCampaign
- Checkout ChampActiveCampaign
- RechargeActiveCampaign
- FunnelishActiveCampaign
- Lasso CommerceActiveCampaign
- Phoenix TechnologiesActiveCampaign
- SkioActiveCampaign
- Loop SubscriptionsActiveCampaign
- StripeActiveCampaign
- Everything ActiveCampaign can take12 sources feed ActiveCampaign, and the setup is the same for each one.ActiveCampaign integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Custom stack talking to ActiveCampaign.
A 15-minute walkthrough of this connector on your own account.