ActiveCampaign

Resolved events and contacts into ActiveCampaign for automation and segmentation.

DestinationAnalytics & CRM

About ActiveCampaign

What ActiveCampaign is, and why identity matters to it.

ActiveCampaign combines email marketing, marketing automation and CRM, used by brands that want automation and pipeline in the same tool.

Its automations branch on contact attributes and behaviour, so incomplete or duplicated contacts degrade every downstream decision.

How it works

How ActiveCampaign works.

ActiveCampaign combines email automation with a CRM. Contacts are keyed on email and carry custom fields; automations enrol contacts on triggers and branch on field values, tags and past behaviour. Deals sit alongside contacts in a pipeline with their own stages and values. Ecommerce data can be connected so that order history becomes available to automation conditions and reporting.

With Upstack Data

Get more out of ActiveCampaign with Upstack Data.

Automations that branch on contact fields make bad decisions when the contact is a duplicate or the fields are half-filled. Upstack resolves identity and enriches the contact before ActiveCampaign writes it, so branching logic operates on a complete record and deals attach to the right contact.

What you can do with it

Three jobs this connector does inside ActiveCampaign.

Send complete conversions
Conversions reach ActiveCampaign through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion ActiveCampaign receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Automation on clean contacts
Branching logic operates on resolved contacts, so automations stop making decisions from duplicated or partial records.