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ActiveCampaign integration: identity-resolved events and contacts

Resolved events and contacts into ActiveCampaign for automation and segmentation.

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Role
Destination
Category
Analytics & CRM
Pre-built connectors
12 sources
Plans
All plans

What Upstack sends

Every event reaches ActiveCampaign attached to one person. Captured on the server, resolved to a person, then sent.

In: from Shopify1 of 12 sources
  • order_idShopify order and checkout token
  • email / phonecustomer contact from checkout
  • customer_idShopify customer record, if they have one
  • line_itemsproducts, variants and quantities
  • total / subtotal / discountorder economics

Storefront events from the Upstack Pixel, orders directly from Shopify.

Upstack DataResolved before it is sent
  • IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
  • customer_typeNew or returning, resolved before send.
  • DeduplicationOne person, one record, across devices and identifiers.
  • Bot and fraud filteringAutomated traffic never becomes a contact.
Out: to ActiveCampaignOn every event
  • emailcontact key
  • custom fieldsautomation branching
  • deal valuepipeline reporting

Automation and segmentation on resolved contacts.

See the set-up reference See all 12 sources How resolution works

About ActiveCampaign

Automations that branch on contact fields make bad decisions when the contact is a duplicate or the fields are half-filled.

Upstack resolves identity and enriches the contact before ActiveCampaign writes it, so branching logic operates on a complete record and deals attach to the right contact.

What ActiveCampaign is

ActiveCampaign combines email marketing, marketing automation and CRM, used by brands that want automation and pipeline in the same tool.

Its automations branch on contact attributes and behavior, so incomplete or duplicated contacts degrade every downstream decision.

How ActiveCampaign works

ActiveCampaign combines email automation with a CRM. Contacts are keyed on email and carry custom fields; automations enroll contacts on triggers and branch on field values, tags and past behavior. Deals sit alongside contacts in a pipeline with their own stages and values. Ecommerce data can be connected so that order history becomes available to automation conditions and reporting.

What you can do with it

Three jobs this connector does inside ActiveCampaign.

01

Send complete conversions

Conversions reach ActiveCampaign through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival, and the conversions you never saw stop being invisible.

02

Optimize on the customer you want

Map any order attribute to the conversion ActiveCampaign receives (profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout), so the platform learns from the buyers worth acquiring.

03

Automation on clean contacts

Branching logic operates on resolved contacts, so automations stop making decisions from duplicated or partial records.

Pre-built connectors

12 sources connect to ActiveCampaign. Whichever of these you run, ActiveCampaign is one switch away.

See all connectors

Documentation

Set-up reference.

Set-up, event schema and field mapping for ActiveCampaign as a destination, next to the ActiveCampaign developer docs.

FAQ

ActiveCampaign integration questions.

What does Upstack send to ActiveCampaign?

Resolved events and contacts into ActiveCampaign for automation and segmentation.

How do I check that events are reaching ActiveCampaign?

Open ActiveCampaign › the contact record and the automation's contact log.

Which plans include the ActiveCampaign integration?

All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.

Which sources can send events to ActiveCampaign?

12 sources: Shopify, WooCommerce, BigCommerce, Checkout Champ, Recharge, Custom stack, Funnelish, Lasso Commerce, Phoenix Technologies, Skio, Loop Subscriptions and Stripe. Each one has its own pre-built connector.

Will Upstack slow down my store?

Upstack’s own pixel loads asynchronously and fails silently, so it doesn’t hold up your pages. What each destination adds depends on its Tracking Method. The default, Browser + Server, loads that platform’s own tag on your store, in place of the copy you would otherwise install yourself, and also sends the same events from Upstack’s servers. Choose Server for any destination that offers it and its tag never loads, while its events still arrive from Upstack’s servers.

Similar integrations

Other destinations to send to.

See all integrations

Get ActiveCampaign tracking right.

A 15-minute walkthrough tailored to your stack and channels.

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