Alia

Send resolved customer events to Alia so post-purchase offers reach a known person rather than an anonymous session.

DestinationEmail & SMS

About Alia

What Alia is, and why identity matters to it.

Alia runs post-purchase surveys and offers on the confirmation page, capturing attribution and preference data at the one moment a customer is guaranteed to be paying attention.

Its answers are only useful if they attach to a person rather than a session.

How it works

How Alia works.

Alia presents surveys and offers after checkout and stores responses against the order. Because it operates at the confirmation step, it inherits whatever identity the checkout had — which on a broken session is very little.

With Upstack Data

Get more out of Alia with Upstack Data.

Upstack sends resolved customer events to Alia, so a survey response attaches to a known customer with a history rather than an anonymous order. Self-reported attribution then becomes something you can compare against measured attribution, rather than a second unlinked dataset.

What you can do with it

Three jobs this connector does inside Alia.

Send complete conversions
Conversions reach Alia through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Alia receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Survey answers attached to a person
Responses land against a resolved customer rather than a session, so self-reported attribution can be compared with what actually happened.