Reddit

Forward resolved conversions to the Reddit Conversions API, so a platform where the click and the purchase are often days apart still gets credited.

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About Reddit

What Reddit is, and why identity matters to it.

Reddit sells attention inside communities, where a recommendation in a subreddit carries weight no ad unit can buy.

That is also why it measures badly by default: people read a thread, leave, and buy days later through a search.

How it works

How Reddit works.

Reddit runs a browser pixel and a Conversions API, with attribution windows that assume the click and the purchase sit close together. On a platform where the purchase is a considered decision made later and elsewhere, that assumption discards most of the credit.

With Upstack Data

Get more out of Reddit with Upstack Data.

Upstack sends the conversion from the server with the Reddit click ID restored and hashed identifiers attached, resolving the buyer against the device graph first. A thread read on a phone and an order placed on a desktop a week later become one person, which is the difference between Reddit looking unprofitable and Reddit looking like the acquisition channel it is.

What you can do with it

Three jobs this connector does inside Reddit.

Send complete conversions
Conversions reach Reddit through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Reddit receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Credit for the delayed purchase
Because the buyer is resolved before the event is sent, a purchase days later on another device still lands against the Reddit click that started it.