Awin integration: server-side conversion postbacks

Forward resolved conversions to Awin server-side, so affiliate credit is not double-counted against paid channels.

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Role: Destination
Category: Affiliate networks
Plans: All plans

About Awin

Upstack sends resolved conversions server-side after deduplication, so an order is not credited to both an affiliate and a paid campaign.

That is the single largest source of inflated blended performance in programs running affiliates alongside paid media.

What Awin is

Awin is a global affiliate network connecting brands to publishers, content sites and voucher partners.

Voucher and content partners sit close to the point of purchase, which makes double-counting the default failure.

How Awin works

Awin tracks conversions through its own tracking link and postback, attributing to the last partner touch within its window. It has no visibility into what other channels claim for the same order.

What you can do with it

Three jobs this connector does inside Awin.

Send complete conversions

Conversions reach Awin through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival, and the conversions you never saw stop being invisible.

Optimize on the customer you want

Map any order attribute to the conversion Awin receives (profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout), so the platform learns from the buyers worth acquiring.

Affiliate credit that does not double-count

Conversions are deduplicated across every channel before the postback, so affiliate and paid media stop both claiming the same order.

Documentation

Set-up reference.

Set-up, event schema and field mapping for Awin as a destination.

FAQ

Awin integration questions.

What does Upstack send to Awin?

Forward resolved conversions to Awin server-side, so affiliate credit is not double-counted against paid channels.

Which plans include the Awin integration?

All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.

Will Upstack slow down my store?

Upstack’s own pixel loads asynchronously and fails silently, so it doesn’t hold up your pages. What each destination adds depends on its Tracking Method. The default, Browser + Server, loads that platform’s own tag on your store, in place of the copy you would otherwise install yourself, and also sends the same events from Upstack’s servers. Choose Server for any destination that offers it and its tag never loads, while its events still arrive from Upstack’s servers.

Similar integrations

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Get Awin tracking right.

A 15-minute walkthrough tailored to your stack and channels.

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