Awin

Forward resolved conversions to Awin server-side, so affiliate credit is not double-counted against paid channels.

DestinationAffiliate networks

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About Awin

What Awin is, and why identity matters to it.

Awin is a global affiliate network connecting brands to publishers, content sites and voucher partners.

Voucher and content partners sit close to the point of purchase, which makes double-counting the default failure.

How it works

How Awin works.

Awin tracks conversions through its own tracking link and postback, attributing to the last partner touch within its window. It has no visibility into what other channels claim for the same order.

With Upstack Data

Get more out of Awin with Upstack Data.

Upstack sends resolved conversions server-side after deduplication, so an order is not credited to both an affiliate and a paid campaign. That is the single largest source of inflated blended performance in programmes running affiliates alongside paid media.

What you can do with it

Three jobs this connector does inside Awin.

Send complete conversions
Conversions reach Awin through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Awin receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Affiliate credit that does not double-count
Conversions are deduplicated across every channel before the postback, so affiliate and paid media stop both claiming the same order.